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Life, 1917-09-13 · page 40 of 44

Life — September 13, 1917 — page 40: what you’re looking at

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Life — September 13, 1917 — page 40: Life, 1917-09-13

What you’re looking at

This page mixes automobile advertising with political/social commentary typical of *Life* magazine's satirical style. **The Advertisements:** The Stromberg Carburetor ad prominently features a speed record (Joe Dawson, May 4th, Jacksonville), using automotive performance as a selling point—standard early 1900s marketing. **The Editorial Content:** The main feature announces Theodore Roosevelt's article on "Birth Control" in the upcoming *Metropolitan* magazine. The accompanying portrait and text frame this as a reasoned, data-driven discussion of family planning "from the Positive, not the Negative Side"—presented as progressive and factual rather than moralistic. **Historical Context:** This appears to address Roosevelt's post-presidency advocacy for controlled reproduction, framed here as rational policy discussion. The emphasis on "authoritative figures" and avoiding "race suicide" rhetoric suggests an attempt to present birth control as scientific rather than radical—a notable position for the era. The page primarily advertises the upcoming article rather than satirizing it directly.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

That record was hung up by Joe Dawson May 4th at Jacksonville, Fla. Chances are you’ll never want to split seconds with so swift a pace. That doesn’t matter—doesn’t enter into the consideration. All you care about is this—the NEW STROMBERG CARBURETOR va stock carburetor at that—must have given perfect performance—must have delivered the proper gas mixture at the proper time—or that speed could never have been attained, That's the “meat of the matter”—proper performance—greatest power—swiltest speed. If Joe Dawson got it from a stock Stromberg equipped stock car —with fan removed—it's certain you'll get the same high standard of efficiency and linked with it greatest economy. Let us convince you of that with a 10-day trial on your car. Send now for full particulars, giving name, year and model of your machine. STROMBERG MOTOR DEVICES CO. Dept. 912 64 E. 25th Street, Chicazo STROMBERG Does it' CARBURETOR Mew ae “VVE NOTICED THAT MEAT SOME- TIMES COMES TO THE HOUSE WIEN THE BOSS BARKS IN THAT.” The Manual of Arms “Colonel, I want to see your men at work; call them to attention, and order France have received a more careful them to march with shouldered arms in and prolonged training than could possi- close column to the left flank.” bly be given the most of the regiments Without a moment's hesitation the hurriedly raised during the Civil War. colonel yelled to his fellow-ruffians ‘The story goes that a raw battalion of “Boys, look wild thar! Make ready American troops now landing in rough backwoodsmen, who had “ volun- to thicken and go left endways! Tote teered.” once joined General Grant. He yer guns! Git!” admired their fine physique, but dis- The mancuvre proved a brilliant suc trusted the capacity of their uncouth cess, and the self-elected colonel was forthwith officially commissioned. —Manchester Guardian, commander to handle troops promptly and efficiently in the field, so he said: 'Theodore Roosevelt On Birth Control Without preaching or moralizing Colonel Roosevelt presents the case for “Birth Reform, from the Positive, not the Negative Side.” It is not a blast against “race suicide” but a sane discussion, backed by authoritative figures. “Tt is no more debatable than the sta Apparentiy some persons. regite hopelessly <t family children. i by liniting the product the production of the fit, ne} two cannot make four, ft t tak which it would world to have die out. ities reached th ovaganists even by th propagandists. who. a Ueoade' ‘ot nor immoral. L xelf-rexpectin ad n Ww ¥ J the world Tt aright appeal can. be Inade to him and the right response cvoked.—From Theodore evosevelt's articterun Mirth lejorm: Exclusively in the October Metropolitan ALL NEWSSTANDS—SEPTEMBER 778 comichook saa