Life, 1917-09-13 · page 3 of 44
Life — September 13, 1917 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **cigarette advertisement** for Omar brand cigarettes, not satire or political commentary. The ad emphasizes "aroma" as Omar's key selling point, claiming it's "the perfect Turkish blend" made from "rich Turkish and ripe accentuating leaves." The tagline reads "Smoke Omar for Aroma." The visual includes a cartoon figure (appears to be a stereotypical representation, possibly Turkish-inspired given the "Omar" branding) fishing with a cigarette package displayed prominently. The phrase "Even the words blend" suggests the name itself evokes the product's appeal. This reflects early 20th-century advertising practices emphasizing exotic origins and sensory experiences to market cigarettes, before modern health warnings existed.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HE wireless for aroma is the call for Omar— It’s the perfect Turkish blend—the triumph of rich Turkish and ripe accentu- ating leaves that gives aroma to OMAR. makes a cigarette — old you that for years CIGARETTES. Smoke Omar for Aroma" Pu | comicbooks.com