Life, 1917-08-16 · page 6 of 40
Life — August 16, 1917 — page 6: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward advertisement for tire chains manufactured by the American Chain Company of Bridgeport, Connecticut. The ad promotes tire chains for winter driving safety, endorsed by major automobile insurers (Aetna Life Insurance Company and others). The imagery shows a hand installing chains on a tire, with insurance policy documents displayed to emphasize legitimacy. The key selling point: insurance companies officially recommend tire chains as "the only really dependable device for the prevention of skidding" on wet or slippery roads. This endorsement from insurance providers—who have financial incentive to reduce accidents—serves as the advertisement's primary credibility marker for modern readers unfamiliar with early automotive winter equipment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
246 by _the est Automobile A t To Insure Mortorina SaFrery AND Lessen THEIR Own Risks The Aetna Life Insurance Company, The After their long and vast experience in hand- Aetna Casualty & Surety Company, and The _ling automobile accident claims, these insurance Automobile Insurance Company of Hartford, companies inform their policy holders that Tire Conn., print on their automobile policies the Chains are the only really dependable device for vital suggestion to use Tire Chains whendriving _ the prevention of skidding. Could you imagine on wet or slippery roads. a stronger endorsement! Weed Tire Chains are sold by dealers everywhere for all sizes wees of tires with their hundred and more ‘‘ fancy tread designs."’ Weed, Gy) AMERICAN CHAIN COMPANY, Incorporated ey) BRIDGEPORT, CONNECTICUT, U.S. A. In Canada: Dominion Chain Company, Limited, Niagara Falls, Ontario The Complete Chain Line—all types, all sizes, all finishes—from Plumbers’ Safety Chain to Ships’ Anchor Chain Largest Chain Manufaeturers in the World ..- comicbooks.gomn