Life, 1917-08-16 · page 4 of 40
Life — August 16, 1917 — page 4: what you’re looking at
What you’re looking at
This page contains a promotional cartoon titled "It's Coming!" depicting a man frantically pulling back on a cannon labeled "Business Boom," which is firing explosives labeled "Humbler" at chaotic figures fleeing in the background. The accompanying text references the post-vacation return to systematic work in September, positioning Life magazine as mental refreshment—worth ten cents weekly at newsstands. The cartoon likely satirizes the intense business activity and economic frenzy expected during the fall work season following summer vacations. The "business boom" being weaponized suggests both the explosive nature of commercial activity and perhaps anxiety about its potential chaos or consequences. The page is primarily promotional material encouraging subscriptions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
at ESN) “It’s Coming!” When everybody in the country is working overtime turn- ing out all sorts of products, business cannot lag. The impetus will be felt more and more from this time on, as we settle down to systematic work. By the first of September we shall all be returning from our brief vacations, ready to get busy and become regular subscribers to Lire. We mention this not in any grasping spirit. We wouldn’t have anyone become a regular subscriber who doesn’t want to. But to be mentally cheered up once a week is not a bad thing, eh? It’s worth ten cents a week on any news- stand, even if you don’t take it by the year. In the Meantime Next week's Lire contains, among other inspiring things: The Light That Shall Not Fail On the cover The Paranoiac Centre page cartoon By Mr. Gibson And a hundred and one other original ideas Several sample copies will he sent to 7 any address on receipt of ten cents. A Open. only to new. subscribers; scriptions renewed at this rate. y LIFE, 17 West 31st Street, New York. 7 4 One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) comicbooks