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Life, 1917-08-16 · page 36 of 40

Life — August 16, 1917 — page 36: what you’re looking at

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Life — August 16, 1917 — page 36: Life, 1917-08-16

What you’re looking at

This page is primarily **advertising** with satirical content interspersed. The main satirical pieces are: **"The Cheerfulness of War"**: A commentary on soldiers' forced cheerfulness during WWI. It quotes a Scottish officer describing soldiers smiling on "blanched, blood-stained faces" to hide spiritual anguish—contrasting this with the "irresponsible gaiety" of civilians enjoying material pleasures. The piece critiques the war's human cost. **"Something Missing"**: A brief joke about a woman envying another's house without seeing "the rest of her family"—likely a subtle dig at materialism or hidden domestic troubles. **War Morality Verse**: A cynical quatrain contrasting murder (punishable by hanging) with mass killing in war (celebrated as heroism)—satirizing war's moral contradictions. **French Phrasebook**: A humorous guide for American soldiers in France, offering crude pickup lines in broken French—mocking both soldier behavior and language barriers. The remaining content comprises period advertisements for car heaters, hair products, and digestive aids—typical of the era.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Don’t Strain Your Back or Your Starter! It describes systems for 1- to 10-car private garages. much appreciate the name and address of your dealer. W. A. SCHLEIT MFG. CO., INC., 18 Eastwood Sta., Syracuse, N. Y. Distributors write for “ exclosive territory “* proposition and ™ helps."* Keep Your Car Warm With a ATA QL Ivy READY-TO-SET-UP You can't afford to store your car all winter and ride in street cars—the WASCO only costs 5 cents a day for coal. You can't afford to keep your car in a cold garage and risk a freeze-up. One Car System Complete Is Only $65 A coal-burning, hot-water heater with positive automatic temperature regulator, pipes and connections cut to fit and handsome wall radiator. Write Today for Big Illustrated Catalog Gives experience of many users last winter. We will Any handy man can set up WASCO, Every garage owner is a prospect for WASCO, oo , | A 2-car WASCO System itwo radiator) $84, This heater and one radiator makes a |-car WASCO System $65, The Cheerfulness of War O of the most supremely interest- ing things about the war is the cheerfulness in the faces of the com- batants, as shown in the numerous pic- tures. It is a kind of cheerfulness which one does not see except where people are becoming experienced in spiritual values. Second Lieutenant Mackenzie, of the Seaforth Highland- ers, writes a friend in this country: “There's a smile I pray you may never see, though it is the most splen- did smile of all, You see it on blanched, blood-stained faces to hide an agony of soul and body. Contrast this with the irresponsible gaicty of those who engage themselves in material pleasures, and one gets a new sense of what the war really is doing for humanity, in spite of the ter- rible price which is being paid. Something Missing M so dissatisfied with my shabby little home, after seeing hers.” “Yes, but you saw only her house and furniture. You didn't see the rest of her family.” [F 701 Kill one man ‘tis murder, And you hang, the chances are. If you slaughter men by hundreds, You're a hero! Such is war! Understandable Conversation for Use of Unmarried Members of the United States Expeditionary Forces in France ] Bong swah, mad-mwa-zell! Vou zay tray beautiful. 2. Kesker say votr name? 3. Zhe swee Edward Jones. 4. Vooley voo take a walk? 5. Eecy ate oon fine place to sit down. 6. Bokoo moon to-night, nace paw? 7. Avay voo ever studied palmistry? 8 Donney mwa votr hand. 9. Votr hand ay tray soft! 10. Dahn lay Zaytah Unee are bokoo girls, may voo zay more heauti- ful than any of them. 11. Chay mwa zhe nay pah seen a girl that could touch voo! 12. Voo zay oon peach! 13. Le coleur de votr yer ay tray beautiful. 14. Votr dress ay bokoo dress. 15. Donney mwa oon kiss? 16. Zhe voo zame! | “ HAT a make me lo u going to do to you?” coquettish- ly sang the maid to the wise youth, “Only one thing is necessary,” he re- plied. “T’'ll subscribe to Lave for you.” Beauty with Hair Style Of whatavailis the bewitching Coiffure, if your hair is void of expression, lacking in tone? The Hair- dresser delights in fashioning hair that has been conditioned 4 with Petrole Hahn for then can be revealed | with charming deftness, the softness, tore beauty and radiance which only healthy | hair possesses. Natural petroleum (daintily perfumed) is the basic a essential ingredient of Petrole Hahn, $1.50 and $1.00" dealers or by parcel post. PARK & TILFORD, Sole Agents, New York , Pétrole Hahn , “The Crowning Glory", a fascinating BELL-ANS Absolutely Removes Indigestion. One package proves it. 25c at all druggists