Life, 1917-08-09 · page 7 of 42
Life — August 9, 1917 — page 7: what you’re looking at
What you’re looking at
This page combines Arthur Guiterman's poem "The Savage" (left) with a Resinol Soap advertisement (right). **The Poem:** Guiterman celebrates an idealized "savage" who is free from civilization's anxieties—unconcerned with business, vulgarity, or intellectual pursuits (Shaw, Dunsany). The savage simply enjoys food, laughter, and life without the burdens of societal pretense. **The Advertisement:** Three fashionable figures in 1920s attire advertise Resinol Soap as making you "proud of your complexion." The ad promises the soap clears skin conditions and maintains beauty despite "sticky and hot weather." **The Irony:** The juxtaposition is likely intentional satire—while the poem romanticizes freedom from civilization's trappings, the advertisement sells civilization's "necessity" (cosmetics/grooming products) to achieve social acceptability. The contrast highlights consumerism's role in modern anxiety.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Savage age has the best of it or west of it! Whatever meat He finds to eat, His stomach can digest of it, His conscience isn't troublesome ; Of joy he has a double sum; | Unvexed by frills | And social ills, | His mirth is free and bubblesome. | No business ever hurries him ; | And when a varlet worries him, | | He takes a club | | And smacks the cub, Then fricassees or curries him. His fancy weaves him airy t Of monkey-folk with hairy He never saw | A play by Shaw, Nor read Dunsany’s fairy tales. The Savage has the best of i The world—he is possessed of He loves and loafs | And laughs at oafs Like us, who spoil the zest of it. I want my wisdom frivolized, My faith and creed unsnivellized, And life a sort Of sport—in short, T wish I wasn't civilized! eIrthur Guiterman. “DIDN'T mind losing my throne so a recent inter for being Czar was getting to be a good deal of a bore. What I regret most is that since my change of address someone else is yrabbing my copy of Lire.” “Mum” (as easy to use as to say) + does away with every! odor of the body | —from perspiration or any other cause. ‘‘Mum’’ is a snow-white, | greaseless cream, harmless and stain- | less. It keeps body and clothes fresh and sweet—no matter how sticky and hot the weather. Just touch is enough—applied in a minute —lasts the whole day through. 25e—at drug: and departme 6s a Trade Mark registered Patent Of%e. “MUM” MFG CO 1106 Chestnut St Phila Pa _makes you proud j much,” said Nicholas Romanofi in |} of your complexion Resinol Soap is not only unusually pure, cleans ing and softening, but its regular use helps nature give to the skin and hair that beauty of perfect health which it is impossible to imitate. Tendency to pimples ned, redness and roughness di appear, and in a very short time the complexion usually becomes clear, fresh and velvety. The soothing, restoring influence that makes this possible is the Resinol which this soap con- tains and which phy he wi i Incidents, Not Causes HE New Republic says that where the T. W. W's are able to make trouble, there are other good causes for it, and that the 1. W. W. constant- ly gets advertisement from rows and deeds of violence which were done by somebody else. It disapproves of charging up to the I. W. W.'s so much mischief to which at most they were only contributors, It thinks it makes Resinol Ointment, for the care of skin and scalp troubles. If the skin is in bad condition through neglect or an unwise use of cosmetics, use a little Resinol Ointment at first. Resinol Soap and Resinol Ointment are sold by all druggists and dealers in toilet goods. Its extreme purity, its freedom from alkali, and its gentle medication adapt Resinol Soap pecu- liarly to the care of the hair and of a baby casily-irritated skin, them out much more important than they really are. ds true. Mosquitoes breed in but they don’t: make them. the marsh and you get rid of the mos- That sou marshes, Drain quitoes. :ACHER: good and bad boys go? Jouxsy: Can you tell where the To the circus,