Life, 1917-08-09 · page 33 of 42
Life — August 9, 1917 — page 33: what you’re looking at
What you’re looking at
This is a full-page advertisement for White Rock mineral water, not political commentary or satire. The ad features ornate decorative border work in an Art Nouveau style surrounding the brand name and slogan. At the top is a circular vignette showing a classical female figure (a nymph or similar allegorical character) perched on a rock formation, presumably "White Rock." The accompanying text claims it is "The leading mineral water because of its superiority." The elaborate, elegant design was typical of early 20th-century luxury product advertising, positioning White Rock as a premium, refined beverage choice through classical imagery and sophisticated typography.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
j M p pak \\ EARS . Se AAA ia Rock, LS) . RN arg fae vey e/ The leading minetal water because of it’s ; Ad ba Vee * Ly \ 33