Life — August 9, 1917 — page 25: what you’re looking at

What you’re looking at

This Life magazine cartoon depicts a military or imperial figure (wearing a spiked helmet, likely German or Prussian in style) threatening two figures labeled "WHISKEY" and what appears to be "ALL FOR" or similar prohibition-related labels. A beer mug labeled "SUNDAY" sits nearby. The caption warns the alcohol industry: "You fellers needn't feel so all-fired cocky; they'll be after you next." **Meaning**: This appears to reference the temperance/prohibition movement in early 20th-century America. The cartoon suggests that while militarism or foreign aggression is being confronted, prohibitionists will subsequently target the alcohol industry. The satire mocks both the perceived threat of militarism and the inevitable push for alcohol prohibition as sequential social crusades. The exact historical moment is unclear without a visible date, though it likely references pre-WWI American anxieties.