Life, 1917-08-02 · page 2 of 40
Life — August 2, 1917 — page 2: what you’re looking at
What you’re looking at
This is primarily a **cigarette advertisement** rather than political satire. It promotes "Murad," a Turkish cigarette brand made by Anargyros, positioned as the world's finest tobacco. The ad uses an **orientalist theme** popular in early 20th-century marketing: a couple in exotic dress (resembling colonial-era polo players or adventurers) relaxing in an idealized landscape, with polo players visible in the background. The tagline "Everywhere Why?" suggests these cigarettes are universally desirable. The advertisement appeals to cosmopolitan sophistication and aspirational leisure—linking Turkish tobacco to worldly travel and romance. The call to "Judge for yourself" and compare with 25-cent cigarettes positions Murad as a premium product. This reflects pre-regulation advertising practices when cigarette promotions could freely appear in mainstream publications.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE REMEMBER—Turkish tobacco is the world’s most famous tobacco for cigarettes. Judge for yourself—compare “Murad” with any 25 cent Cigarette. Makers of the llighest Grade Turkish Mnargyros aul Lqyplan Cigarettes in the Wedd PACKAGES OF TENS AND TWENTIES ZA va }) Y THE TURKISH CIGARE TTE comicbooks. Sent