Life — August 2, 1917 — page 2: what you’re looking at

What you’re looking at

# Murad Cigarette Advertisement This is primarily a **cigarette advertisement** rather than political satire. It promotes "Murad," a Turkish cigarette brand made by Anargyros, positioned as the world's finest tobacco. The ad uses an **orientalist theme** popular in early 20th-century marketing: a couple in exotic dress (resembling colonial-era polo players or adventurers) relaxing in an idealized landscape, with polo players visible in the background. The tagline "Everywhere Why?" suggests these cigarettes are universally desirable. The advertisement appeals to cosmopolitan sophistication and aspirational leisure—linking Turkish tobacco to worldly travel and romance. The call to "Judge for yourself" and compare with 25-cent cigarettes positions Murad as a premium product. This reflects pre-regulation advertising practices when cigarette promotions could freely appear in mainstream publications.