Life, 1917-07-26 · page 5 of 40
Life — July 26, 1917 — page 5: what you’re looking at
What you’re looking at
This is primarily a **Bull Durham tobacco advertisement**, not political satire. The page shows a photograph of two U.S. Army officers (Captains W.A. Ladd and O.C. Wyman) at Plattsburg, New York, with soldiers marching in formation behind them. The ad exploits the military context by claiming Bull Durham's "muslin sack" allows soldiers to roll their own cigarettes conveniently. The phrase "Roll Their Own" is both a literal description of hand-rolling cigarettes and patriotic messaging linking the product to military service. The text includes a "suggestion to pipe smokers" to mix Bull Durham tobacco into their pipes. The bull logo and various product images are displayed throughout. This represents **wartime marketing** leveraging military imagery and patriotism to sell tobacco products to soldiers and the public.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Poot x Captains W. A. Ladd and O.C. Wyman, U.S. R., photographed at Plattsburg, N. Y. Look for the famous muslin sack. * At Plattsburg They “Roll Their Own” “Rolling their own” comes naturally to the men who don the khaki of Uncle Sam. The convenience of that famous muslin sack holding enough “Bull” Durham tobacco for rolling thirty to forty fresh cigarettes appeals to them as the best smoke-tactics. You can make for yourself, with your own hands, the mildest, most fragrant, most enjoyable cigarette in the world—and the most economical. Machines can't imitate it. The only way to get that fresh- ness, that flavor, that lasting satisfaction—is to “roll your own” with GENUINE , BULL DURHAM TOBACCO DE ee ee bs LThe'Makings” oy ofa ‘Nation A Sug gestion To Tute e Smokers fl DechanTobaces wie lvoe {bacco ~its like sugarinyour Guaranteed by "= oy comicbooks.com -