Life, 1917-07-26 · page 35 of 40
Life — July 26, 1917 — page 35: what you’re looking at
What you’re looking at
This page contains **advertising and political commentary**, not a cartoon. The main article, "War's End and Mr. Wilson" (continued from page 152), praises President Woodrow Wilson's character and convictions regarding government by consent rather than conquest—relevant to post-WWI peace negotiations. Below that, Kenneth L. Roberts's essay "A Tremendous Hoax" **satirizes German efficiency**. Roberts argues that Germany's vaunted industrial efficiency is actually wasteful and destructive—comparing it to a car that runs fast but burns out its engine. He claims German systems were so rigidly efficient that businesses and the military destroyed themselves through internal conflict, leaving Germany "on the brink of ruin." This reflects American post-war sentiment: mocking German militarism while crediting Wilson's democratic principles with victory. The surrounding **advertisements** (rubber garments, indigestion remedies, shaving cream) are typical commercial content of the era, unrelated to the political messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
gh le Tes. Colonel rance,” sen ALA, c Tes. rerican 1 sol- d. in girl . Col- trolled can vu tell F o “Three little maids from school are we Star, War's End and Mr. Wilson wet (Continued from page 152) rut of people who have put themselves behind heir government and supported it. | have But much also he will have earned. oa He has deep convictions about govern 7 ‘ : the ment by consent. an intense aversion to acquisition by conquest, and a re- Qfomial —-Markable power of statement, He has upplied {rex been able to express the desires and nd addrese! convictions of the free nations of the BPA of ai world because he had those desires and ) the date « convictions in his own make-up, and i had lived with them ever since he came RS 5 with reser- kes a ple in copics to be a man. He has not had to impro- vise life-long convictions. He had them in stock, and had only to fetch them out when the clock struck for them. Not all of them have been wise, not all that remains in him is wise, but, for one reason or another, the good in them and in him has been immensely valuable. He got in with his line of hard convictions in a rising market. It has been quite wonderful. ELS. REDUCE YOUR FLESH! Ikean be accomplished quickly with ease and safety and without Weting or atreuuous exercise if you wear Dr. Jes , RUBBER GARMENTS Vor Mea and Women Coven the eatie ey co any part. Teo eafe at quick robece by porvportion Raderted ty toting FROWN ERADICATOR = + $2.00 CHIN REDUCER a NECK AND CHIN REOUCER . BRASSIERE . . ABDOMINAL REDUCER . 600 Citeries rom tesumatens Send tor free Hinatated bootie DR. JEANNE G._ WALTER jew York BELL-ANS Absolutely Removes Indigestion. One package Proves it. 25c at all druggists. 2 3.00 6.00 Each small bit of Williams’ Shaving Cream you squeeze from the tube carries comfort with it—comfort in the shaving and comfort in the after-feel. And the next tube you buy is the same—and the next, because Williams’ Shaving Cream is but another form of Williams’ Shaving Soap, which began giving this same comfort to mankind 75 years ago—long before cream was invented. Send 12¢ in stamps for trial sizes of the four forms shown here, and then decide which you prefer. send 4¢ in stamps for any one. The J. B. Williams Co. Dept. A, Glastonbury, Conn. Add the finishing touch t0 your shave with Williams tusurious Tale Proder A Tremendous Hoax :RMAN efficiency is beginning to appear in its true light. That at which Germans G have always pointed with pride as a national efficiency without compare now proves to be one of the most gigantic systems of deliberate waste ever concocted. The efficiency of Germany may be compared with that of an automobile which attains tre- mendous speed because of lavish expenditure of gasolene, but stops about seventeen miles from nowhere with the engine a complete wreck from lack of oil. There have been business houses which installed systems so efficient that everybody connected with them fought each other and themselves so industriously that the businesses went com- pletely to pot. The same thing is happening to Germany. She is on the brink of ruin. If that be efficiency, please pass the sleeping powders. Kenneth L. Roberts. comicbooks.com.