Life, 1917-07-12 · page 6 of 40
Life — July 12, 1917 — page 6: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. The page promotes Weed Tire Chains, devices that attach to car tires to prevent skidding on wet or icy roads. The visual shows three illustrated men of progressively smaller size, followed by diagrams of tires with and without chains attached. The progression appears to represent the "shrinking" confidence or safety of drivers without proper tire chains. The advertisement's message is straightforward: careful driving alone cannot guarantee safety in dangerous road conditions. Drivers have a responsibility to their passengers to equip their vehicles with Weed Tire Chains before weather makes streets treacherous. The ad emphasizes this is a safety responsibility, not optional. American Chain Company manufactured these chains and positioned themselves as the largest chain manufacturer globally.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Weed Tire Chains and You Can Absolutely Prevent Skidding Careful driving will not prevent a skid, but Weed Tire Chains plus Careful Driving form a combination that insures absolute security. No matter how skillfully and carefully you may drive, you and your passengers are in imminent danger if Weed Tire Chains are not on all four wheels of your car when streets are wet and treacherous. Direct responsibility is yours the moment you take the wheel of your car. You at once become the guardian of your passengers. They trust in your prudence and in your common sense. Under no circumstances are you justified in taking chances. Give your Weed Chains a chance to perform their mission. Don’t leave them in the garage or tool box. Put them on all four tires before the elements whip the streets into black deadly skidways. Only a moment of your time and their steel forged protection will be securely chaining your car to safety. Weed Chains are sold by dealers everywher. for all sizes of tires with their hundred and more ‘‘fancy tread designs. "* American Chain Com Sole Manufacturers of any, Incorporated ‘eed Tire Chains Bridgeport, Connecticut, U. S. A. In Canada: Dominion Chain Company, Limited, Niagara Falls, Ontario The Complete Chain Line—all types, allsizes, all finishes—from plumbers’ safety chain to ships’ anchor chain. comicbooks oral