Life — July 12, 1917 — page 6: what you’re looking at

What you’re looking at

# Weed Tire Chains Advertisement This is a **product advertisement**, not political satire. The page promotes Weed Tire Chains, devices that attach to car tires to prevent skidding on wet or icy roads. The visual shows three illustrated men of progressively smaller size, followed by diagrams of tires with and without chains attached. The progression appears to represent the "shrinking" confidence or safety of drivers without proper tire chains. The advertisement's message is straightforward: careful driving alone cannot guarantee safety in dangerous road conditions. Drivers have a responsibility to their passengers to equip their vehicles with Weed Tire Chains before weather makes streets treacherous. The ad emphasizes this is a safety responsibility, not optional. American Chain Company manufactured these chains and positioned themselves as the largest chain manufacturer globally.