Life — July 5, 1917 — page 39: what you’re looking at

What you’re looking at

This is a **product advertisement**, not political satire. It showcases Gordon & Co's Dry Gin (47.3% alcohol, bottled in New York) and five cocktail recipes popular in the early 20th century: - **Gin Rickey** (gin with lime and soda) - **South Side** (gin-based) - **Gin Daisy** (gin with lemon and grenadine) - **Mint Julep** (traditional Southern drink) - **Orange Blossom** (gin cocktail) The layout displays the bottle prominently on the left, with illustrated drinks arranged around it. The heading "Gordon" suggests this appeared in *Life* magazine's advertising section during Prohibition or its immediate aftermath. This is straightforward commercial marketing promoting cocktail culture and specific gin preparations to readers, with no satirical intent.