Life, 1917-07-05 · page 32 of 40
Life — July 5, 1917 — page 32: what you’re looking at
What you’re looking at
This page contains three brief humorous sketches typical of Life's satirical humor, plus advertising: **"A Get-Rich-Quick Scheme"**: Two Irish soldiers in WWI trenches are promised five shillings per German killed. One excitedly shouts "our fortune's made!" when told fifty thousand Germans are coming. The joke mocks naive optimism about war profiteering and the absurdity of viewing mass casualties as financial opportunity. **"He and She"**: A man tests a woman's literary knowledge by asking about Sir Walter Scott's works. She claims familiarity with *Lady of the Lake*, *Marmion*, and *Peveril of the Peak*—then reveals she thinks "Scott's Emulsion" (a patent medicine) is his best work. The satire targets superficial pretense about culture and gullibility toward advertising. **"He Saw Her There"**: A pick-up line joke where a man claims recognizing a woman; she replies she was definitely present—implying his forgetfulness. The page also advertises **United States Tires' "Royal Cord" brand**, emphasizing durability and performance qualities.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lire is publi from date of publication, 25 cents. Issues prior to 1910 out of print The text and illustration d. in Great Britain He and She “Are you fond of literature?” he asked. Passionately,” she replied. “Then you must admire ir Walter Scott,” he exclaimed with sudden an mation. “Is not his ‘ Lady of the Lake’ A Get-Rich-Quick Scheme Two young Irishmen in a Canadian regiment were going into the trenches for the first time, and their captain prom- ised them five shillings each for every German they killed. Pat lay down to rest, while Mick per- formed the duty of watching. Pat had not lain long when he was awakened by Mick shouting: “ They’ exquisite in its flowing grace and poetic imagery?” “Tt is perfectly lovely,” she assented, ping her hands in ecstasy. “I sup- pose I have read it a dozen times.” “And Scott's ‘Marmion. he con- tinued, “and ‘ Peveril of the Peak’?” “just dote upon them,” she replied. “And Scott’s Emulsion?” he con- tinued hastily, a faint suspicion dawning upon him, “1 think,” she interrupted rash “that it's the best thing he ever wrote. —The Publisher's Weekly, ‘e comin’! They're comin’! ” comin’? " shouts Pat ¢ Germans,” replies Mick. y are there?” out fifty thousand.” “ Begorra,” shouts Pat, jumping up and grabbing his rifle, “ our fortune’s made!” —London Opinicn. A Prospective Mortgage “We deny ourselves much. I am sav- ing to build a house.” He Saw Her There He: Haven't I seen you somewhere some time? “Is your wife cheerful about it?” Sue: Quite likely. I was there. “Oh, yes. She thinks we're saving —New York Sun. Tite WAY ONE FEELS WHEN LEARNING To DRIVE for an automobile."—The Lamb. Lire is for sale by all newsdealers in Great Britain an ice. $5.00 a year __gellersin_ all ‘the. principal cities in on; ‘Sioa’ @ year: Live’s London Office, Rolls House No contribution will be retur sly in the United States, Great Britain, ions. Title registered in U. S. Patent Off tage to foreign countries in the Postal U current copies. . Back numbers, after three months hed every Thursday, simultane: nada and British Posse . 1p reams Buildings, Londo! nless accompanied =. C Neited contributions, apply to Lire, Rolls House, Breams Buildings, F. . Cy England. issue to be affected. Sasbacbacuoubanebennel pyal Cord Tire ===> ——— The ‘Royal Cord’ Tire is the “Monarch of All Cord Tires”: —the tire of supreme, resiliency and elasticity; —the tire of rugged endurance and toughness; —the tire of masterful anti-skid service and amazing long mileage; —the tire of beauty and distinction. Try ‘Royal Cords’ and learn how good a cord tire can be. The ‘Royal Cord’ Tire is one of the five United States Tires that are making such phenomenal sale increases ————SSSSSSSSESSSSSEE United States Tires d_may be obtained from book ¢ world. The foreign trade supplied from y ‘stamped and addressed envelope. Lire does not hold itself responsible for the loss or non-return of unso- Notice of change of address should reach this office ten days prior to the date of comicbooks Bava