Life — July 5, 1917 — page 2: what you’re looking at

What you’re looking at

# Fatima Cigarettes Advertisement This page is a **cigarette advertisement**, not political satire. It promotes "Fatima: The Turkish Blend," describing the product as "a sensible cigarette." The ad features a pack of Turkish cigarettes with the Fatima brand visible. The language reflects early 20th-century marketing conventions, when tobacco companies marketed specific blends and origins as selling points. "Turkish blend" suggested exoticism and quality to American consumers of that era. The term "sensible cigarette" is notable to modern readers—it reflects a period before widespread understanding of cigarette health risks, when manufacturers could market cigarettes as reasonable consumer choices without legal restriction.