Life — June 28, 1917 — page 3: what you’re looking at

What you’re looking at

# Analysis of Life Magazine Page 1095 This page contains two distinct elements: **Left side:** A Boston Garter advertisement featuring illustrations of men exercising, promoting the product as providing "comfort and long wear" at various price points. **Right side:** A large advertisement for Nujol, a laxative product by Standard Oil Company. The ad features an illustration of a man with a tennis racket and dog, positioned above text reading "Nujol the Internal Cleanser" with the patriotic slogan "Keep Fit—for Your Country." The advertisement frames bowel regularity as a civic duty during wartime, claiming Nujol treatment makes one "a national asset—not a liability." This represents typical early-20th-century marketing that connected personal health products to patriotic obligation, particularly relevant during World War I. The page is primarily advertising-driven rather than satirical content.