Life — June 21, 1917 — page 6: what you’re looking at

What you’re looking at

# Victor Talking Machine Advertisement This is primarily a **product advertisement**, not satire or political commentary. The page advertises the Victrola, an early phonograph/record player manufactured by the Victor Talking Machine Company. The famous logo shows a dog listening to the device (the well-known "His Master's Voice" trademark). The ad claims "Victor Supremacy" by asserting that greatest musicians exclusively record for Victor, making it the superior home music device. It emphasizes that owning a Victrola allows ordinary homes to access performances by world-class artists. Two models are advertised: the Victrola XVII at $250 and an electric version at $300 in mahogany or oak finishes. The ornate decorative borders and the prominent product image suggest this was a premium, aspirational product targeting middle to upper-class consumers in the early 20th century.