Life, 1917-06-21 · page 6 of 38
Life — June 21, 1917 — page 6: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not satire or political commentary. The page advertises the Victrola, an early phonograph/record player manufactured by the Victor Talking Machine Company. The famous logo shows a dog listening to the device (the well-known "His Master's Voice" trademark). The ad claims "Victor Supremacy" by asserting that greatest musicians exclusively record for Victor, making it the superior home music device. It emphasizes that owning a Victrola allows ordinary homes to access performances by world-class artists. Two models are advertised: the Victrola XVII at $250 and an electric version at $300 in mahogany or oak finishes. The ornate decorative borders and the prominent product image suggest this was a premium, aspirational product targeting middle to upper-class consumers in the early 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1058 “HIS MASTERS VOICE™ eerpaiking Machine Company. REC US PAT. OFF, To insure Victor quality, always look for the famous trademark, “His Master's Voice.” It is on ali Victor Supremacy means- the greatest music by the greatest artists It is indeed a wonderful thing to have the greatest artists ofall the world sing and play for you right in your own home. The instrument that accomplishes this inevitably stands supreme among musical instruments. And that instrument is the Victrola. The greatest artists make records for the Victrola ex- clusively. They agree that only the Victrola can bring to you their art and personality with unerring truth. The Victrola is the logical instrument for your home. There, are Victors and Victrolas in great variety of styles from $10 to $400, and there are Victor dealers ry- where who "will gladly demonstrate them and play any music you wish to hear, Victor Talking Machine Co., Camden, N. J., U.S. A. Berliner Gram-plosne Cin, Momtrra!, Canaiian Disteitartire Important Notice. Victor Records and Victor Machines are scien- tically coordinated and synchronized by our special processes of manufacture, and their use, one with the other, is absolutely essential to a perfect Victor reproduction New Victor Records demonstrated at all dealers on the 28th of each month k of the Victor Talking Machine is Company only “Victrola” Company di Warning: tne sale of any other ing and illegal. he Registered Trade. ating the products of the word Vietrola upon or in the promotion or ing Machine or Phonograph produets is mislead- Victrola XVII, $250 Victrola XVII, electric, $300 Mahogany or oak comicbooks.com