Life, 1917-06-21 · page 37 of 38
Life — June 21, 1917 — page 37: what you’re looking at
What you’re looking at
This Life magazine page (1089) mixes satirical content with period advertising, primarily targeting early automotive owners. ## The Cartoon The top-left cartoon, "If the Spring Man Had to Dress the Part He Plays," depicts a mailman dressed as a coiled spring—visual wordplay mocking the absurdity of literal job costumes. The joke relies on the phrase "dress the part." ## The Advertisements Most of the page features ads for Ford accessories and dental/automotive products typical of the 1910s-1920s era: - **Stromberg Carburetor**: Claims remarkable fuel economy (37+ miles per gallon) for Model T Fords - **Forhan's Dentifrice**: Addresses pyorrhea (gum disease), common among older populations - **Twitchell Air Gauge**: Promotes tire pressure maintenance ## "The Cruelest One" The long story contrasts unhelpful responses to a hungry woman—a minister offering prayer, a wealthy lady discussing philosophy, a factory owner making moral judgments, and a settlement worker offering sympathy—none actually providing food. The satire critiques hollow charity and patronizing attitudes toward poverty.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ANCE Make fuel stops few and far between, UN: gas costs with the New Stromberg Carburetor FOR FORDS It “does it.” We show you ia figures on your speedometer—with 10 Day Free Trial. The Economy Record That Made the Motoring World Marvel 374/10 miles on a gallon of gasoline was made by a Stromberé-equipped Model T 1915 Ford ‘carrying three passengers and weighing 2170 Ibs.—in an official test. A wonderful record made more wonderful by ict that the same Ford was accelerated from standing Biles an hour in U4 seconds—then speeded vo to 43 miles an hour without touching the carburetor. Stretch mileage and shorten the same remarkable results from your Ford ~immense savings gigantic power and Tease easier starting. No risk. The purchase price~$18-will be returned if not -d with 10 Day Trial, Order now. Or send for Free Literature. if THE SPRING Stromberg Motor Devices Co., Dept.612 64 E. 25th St., Chicago, Ill. MAN HAD TO DRESS THE PART NE PLAYS: Send for Trial Tube Free prevent decay below the gum line — how? S the soil nourishes the A tree-roots the gums nourish the teeth, And as the tree decays if you bare the tree-roots, so do the teeth decay if the gums shrink | down from the tooth-base. | This condition is common. | Inis known as Pyorrhea (Risse Disease), Four out of ive people who areoverforty sufferfromit. Ordinary tooth- pastes will not prevent it Forhan’s Preparation does preventitifused in time and used consistently, So Forhan’s particularly pro- tectsthe tooth wheredecay is most defacing and easy— at the tooth-base which is unprotected by enamel, On top of this Forhan’s preserves gums in their pink, normal, vital condi tion. Use it daily as a dentifrice and their firmed tissue - structure will vigorously supportthe teeth They will not loosen. Neither will the mouth prematurely flat- ten and age through receding gums. Further. your gums will neither tender-up nor bleed, Gums and teeth alike willbe sounder, whole- somer, in fact — and your teeth will be scien- tifically polished, too. What ordinary _tooth- paste will accomplish this? If gumshrinkage has al: fy set in, start using Forhan’s and consult & dentist immediately for special treatment. In 30c and 50c tubes at all druggists in the United States FORHAN CO. 202 South Ave. New York Nh \| The Cruelest One NCE upon a time there was a woman hungry. And. she was visited by a minister of the Gospel. He said to her: fadam, let us pray together. ation shall be yours.” They prayed together, and the minister of the Gospel went away. The woman was hungry And a lady came to visit her the lady left her the corner in who was Con- automobile around order that the might not be envious woman who was hungry of it. And the lady said: “Ah! If you could only realize the intensity of the psychic vibrations, Ii you could only see how the ca harmony can over one’s soul merely by preserving the right attitude of mind. Study philosophy, and realize the great all.” And the lady went away a still hungry. an who owned a factory came to her and said spread “It isa great pity that you have so many children, also that your husband is such an wnregenerate creature. If you were young and strong and joyous and were not particular | could give yo a job in my factory. It is the condition which is at fault, and not myself And, sorrowing. he, likewise, departed. Then came a lady settlement worker. She was garbed quietly, and her voice was soft, and she said: “T will sit with you and be a comfort to you. I will teach you to be helpful, by precept, by admonition and by my charitable presence. It is not meet that I should make you dependent upon me y presenting you with anything, because the higher science has revealed the fact ished © woman was hungry And a brus who was nd of manners, and he man came, short of words took out of a paper bag a lar, and some potatoes, a . juicy placing silently upon the table, bh parted, And then the woman who w too, de for when I was hungry nothing else, but now that my hu been satisfied, I suffer.” Insufficiently inflated tires mean excessively in- flated tire bills. Keeping your & air pressure up means keeping your tire expense down. Test your air pressure daily with a TWITCHELL AIR GAUGE and give your tires new air whenever they need it NEW AIR IS CHEAPER THAN NEW TIRES At your dealer, or THE TWITCHELL GAUGE CO. 1230 Michigan Avenue, Chicago PRICE ONE DOLLAR