Life, 1917-06-14 · page 6 of 38
Life — June 14, 1917 — page 6: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satire**—it's a straightforward **advertisement** for the White Company, a truck manufacturer based in Cleveland. The content promotes White Trucks' commercial success by citing statistics: 1,695 active truck fleets comprising 17,471 total vehicles purchased through repeat orders since 1910. The ad argues this growth demonstrates the trucks' "superior strength, durability and economy." The illustration shows a loaded White delivery truck with workers, representing practical commercial use. The text promises an upcoming "1917 Roll Call" listing fleet owners and their purchasing history. This represents early automotive industry marketing aimed at business buyers, emphasizing reliability and market adoption as proof of product quality—standard advertising strategy rather than satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ROLL CALL Of White Truck Fleets In Actual Service HERE are 1695 White Truck Fleets now in service. These fleets comprise a total of 17,471 White Trucks, purchased in repeat orders over a period of years. No single truck owners are included in these figures. These fleets have grown gradually to their present size and their growth accelerates rapidly from year to year. This is evidence that the longer White Trucks are in service, the more are owners convinced of their superior strength, durability and economy. The 1917 Roll Call of White Truck Fleets will be sent to any address upon request. This Roll Call gives a complete list of owners showing their annual purchases of White Trucks since 1910. THE WHITE COMPANY CLEVELAND e comicbooks.com