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Life, 1917-06-14 · page 37 of 38

Life — June 14, 1917 — page 37: what you’re looking at

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Life — June 14, 1917 — page 37: Life, 1917-06-14

What you’re looking at

This page from *Life* magazine mixes literary criticism with period advertising, reflecting early 20th-century concerns. **The cartoon** (top center) shows a military aviator reaching "all classes"—a topical reference to WWI-era military recruitment and the novelty of aviation. The caption "The military fever reaches all classes" jokes about how war enthusiasm has spread across society. **The literary section** discusses Basil King's novel *The Lifted Veil*, using the metaphor of the devil and social hypocrisy to critique melodrama. The reviewer notes how the story plays on Victorian morality (invoking "Mrs. Grundy," a symbol of prudish social judgment). **The advertisements** reveal period anxieties: "Mum" deodorant addresses body odor concerns; Nujol (a laxative) frames bowel regularity as patriotic duty during wartime ("Keep Fit—for Your Country"). The Ninon de l'Enclos reference humorously suggests that subscribing to *Life* magazine preserves youth and vitality. Together, the page satirizes contemporary pretensions while selling solutions to everyday embarrassments.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

(as easy to use as to say) neutralizes all odors of the body —from perspiration or other causes.) “Mum” isa snow-white greaseless cream that keeps body and clothing fresh and sweet on the hottest summer day. A necessity in hot weather—a comfort all the year round. A little goes a long} ways. Every one can use it. 25e—sold by 9 out of 10 drug- and department-stores. “Aturn ts a Trade Mark reputered i U.S. Patent OOvt. “MUM” MFG CO 1106 Chestnut St Philadelphia has been brought out in this country. And its exceptional interest and quality are hereby commended to lovers of good fiction. HE devil is said to quote Scripture in his prospectuses. But he can't do it more cannily than our clerical friend and novelist, Basil King, uses the devil for fictional purposes. In “ The Lifted Veil” (Harpers’ $1.40) the devil has done his work “off stage.” The lovely heroine has, in an inadvertent moment of young widowhood, “fallen.” Sought again in marriage, she goes, veiled, to consult the devout assistant of a New York clergy- man. Later he unwittingly meets her in society and falls in love with her. And then first one corner and then another of the veil is lifted, and the devil is seen lurking behind it. Or is it Mrs. Grundy? At any rate it is good melodrama. LOYD R. MORRIS has published a volume called “The Young Idea” (Duffield, $1.25), in which he has gath- cred the replies of some thirty of the more active among the younger American writers to a series of questions relating to the alleged revivification, the pre- sumptual tendencies and the preferential values of our contemporary literature. It is worth noting that the entire discussion turns on the axis of poetry. Also that, while the contributions reenforce each other in the matter of general platitudes, they tend toward an equilibrium of con tradiction in the matter of positive opin- ions. It is safe to say that (except for the onlooker’s joy at a Donnybrook Fair) there is less nourishment to be derived from this chefs’ conference than from a simple sampling of their actual cookery. J. B. Kerfoot. THe secret of Ninon de 'Enclos, who was beautiful and still had love affairs at the age of eighty, has at last become known, She never missed Securing her weekly copy of Li be- cause she ordered it in advance from her newsdealer. you have one those born-to- the-purple guests, serve— Only 2Se & She atall fine grocers or send us $1.48 or $2.55 12 doz respective sizes. p Ducky: weit, wei! THE MILITARY FEVER REACHES 4 ciasses! Keep Fit—for Your Country In this world crisis it is your duty, above everything else, to keep yourself in. good condition. You can't serve your country in any capacity if you to run down, The Nujol treatment will make you a national asset—not a liability. Take a little Nujol upon rising and retiring and it will remove waste matters and poisons (intestinal toxins) from your system, and keep your habits regular as clock work. Nujol is not habit forming. (The longer you take it, the less you need it.) No griping, strainiaz, upset stomach or weakening. Nujol is absolutely pare and harmless, and is pleasant to take. Even the infant will enjoy it, and it will do as much for him as it does for his mother. Nujol is sold in pint bottles only, bearing Nujol trademark, never in bulk. Nujol is absolutely distinctive and individual. There is no other product on the market like it. STANDARD OIL COMPANY (New Jersey) Bayonne New Jersey low your health comicbooks.com