Life, 1917-06-14 · page 35 of 38
Life — June 14, 1917 — page 35: what you’re looking at
What you’re looking at
This page blends war-era editorial content with advertising, reflecting America's WWI mobilization period. **Main Editorial ("Forty Days of It"):** The text discusses mothers' anxieties about sons serving as aviators in France, connecting personal sacrifice to broader war efforts. It defends the Wilson administration's handling of Liberty Loans despite banker criticism, arguing their unpaid cooperation demonstrates national unity. **Central Advertisement:** A Resinol Soap/Ointment ad features a young woman describing social shame from skin problems that disappeared after using the product. This represents typical early-20th-century medical advertising exploiting social insecurity—particularly gendered anxiety about appearance. **Supporting Ads:** Include Long Island tourism and automobile pedal extensions. **Historical Context:** The page reflects 1918 anxieties: mothers worried about aviator sons, pressure to purchase war bonds, and trust (or lack thereof) in government. The jarring juxtaposition of wartime sacrifice discussions with vanity advertising was typical of the era's magazines, which made no distinction between serious content and commercialism.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Forty Days of It out (Continued from page 1022) ge? his diploma there in record time, and went to Washington and enlisted. He ulty was told he had one hundred per cent. for physical development, and as a re- . ward for the way I have brought him rink up he is to be among the first batch of aviators sent to France. I face this by not thinking of it at all.” Certainl: mothers whose sons are expectant av ators feel what is in the air, Nearly ‘for half a million other mothers, and wives too and all varieties of female relative, old feel it also in so far as their own war arm, exertions leave them time to feel. And rect anybody who is not doing something ling else, or who is, is invited daily by let- * ter or by word of mouth to buy a bond, and, if necessary, is provided with a handy way to do it on the in- stalment plan, An enthusiastic anti- administration correspondent of the Tribune, who writes of the “com- 20, plete lack of confidence in certain members of the Cabinet,” says that “the bankers are hooting in derision at McAdoo and his absurd mishan- dling of the Liberty Loan, which has resulted in the entire machinery of Wall Street and the banks of the coun- try being put to work without charge to the government.” But if that is the result of mishandling, it is an aus- : picious consequence. If the country at large and its individuals and organiza- I can enjoy myself again since I cleared my skin with ndon Vesino tions are in the mood to put their shoulders to any wheel that sticks, that is a sure earnest that things that move “When my complexion was red, rough and unsightly, I was so ashamed that I never had any fun, I imagined that peo- ple avoided me—perhaps they did! But the regular use of Resinol Soap—with a little Resinol Ointment just at first— ‘ : has given me back my clear, healthy 5 : skin. I wish you'd try it!" already will presently be humming. The soothing, restoring influence that makes this possible is the Resinol which Resinol Soap contains and which phy cians prescribe so extensively, in Resinol Ointment, for the treatment of skin af- fections. Resinol Soap contains no harsh, drying alkali, and is not artificially colored, its rich brown being entirely due to its Resinol medication. Sold’ by all druggists, For sample cake, free, with miniature box of Resinol Ointment, write to Dept. 29-C, Resinol, Baltimore. Resino! Soap és excellent for the hair and for a baby's tender skin. F you crave sight and sound of surf; if you Jong for hills and woodland; if you yearn for quiet and pastoral surroundings; if you desire lakes, brooks and quiet waters; if you want a vacation place that takes in every pleasure of the great outdoors Long Island is the Place Just across the river from New York City, it is the Summer vacation place of millions. Send ten cents to the General Passenger A; Long Island R. R., Pennsylvania Station, N. book which tells the whole storys you should ha theclutch and cushion, provides clamps on back of pe: not interfere with their make, model and year of ordering. Price, $5.00 per set. AMERICAN CAR ACCESSORIES CO. S38 West 2lst Street, New York And how little fuss there is about it! Very little glitter; very little noise; a great deal of calculation and con- ference. Our best are on this job, and on it very soberly. The administration is fallible, of course, but, taken by and large, it has the confidence of the country, and where it falls down the best men of all parties run, not to be- rate it, but to pick it up and push it along. E. Ss. M. Sensitive Apropos of the recent decision of the French authorities to increase the pay of the French soldier serving in the trenches from twenty-five centimes to one frane a day, a story is recalled. In October, 1915, the French soldier's pay was raised from five centimes a day to twenty-five, and a poilu, on being asked how he liked his raise, replied simply : “1 don't like it much; people will now call us mercenaries."—cirgonaut comicbooks.com