Life, 1917-06-14 · page 31 of 38
Life — June 14, 1917 — page 31: what you’re looking at
What you’re looking at
This page is primarily a **Tuxedo tobacco advertisement**, not political satire. The top cartoon shows a small boy recognizing a "waffle man" (street vendor) by smell alone—a whimsical setup for the ad's central claim: "Your Nose Knows." The advertisement exploits **nostalgic sensory memory**, comparing the distinctive fragrance of Tuxedo tobacco to childhood memories of hot waffles with powdered sugar. The tagline suggests that once someone smells Tuxedo's "pure fragrance," they'll become a lifelong customer because olfactory memories are powerful and lasting. The copy emphasizes Tuxedo's "Blue Grass fragrance" from Kentucky burley tobacco and includes a "smell test" challenge—claiming Tuxedo's aroma will outcompete any competitor. **Context for modern readers**: This reflects early 20th-century advertising that normalized tobacco marketing, used emotional/sensory appeals rather than health claims, and targeted broader audiences including implicit associations with boyhood and American innocence. No political figures or satire are present—this is straightforward commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
H Ow. es you oe the Waffle nee around § ig Your Nose knows And you were never a real boy if Kn forgotten that delicious fragrance of a crisp, red-hot one with powdered sugar. Doesn't it tempt you even now? that- irresistable fragrance! “M—M”. Fragrant memories are the most lasting. What “your nose knows” you know for keeps. That is why once a smoker of Tuxedo — always a smoker of Tuxedo. It’s simply Ga fragrance that makes Cfuxedo The Perfect Tobacco for Pipe and Cigarette A pure eaacones that comes from Nature’s best Burley tobacco leaf —“Blue Grass” fragrance, put there by the sunshine of Old Kentucky where Tuxedo is grown and ripened and blended—a fragrance your nose always knows. Try this Test:—Rub a little Tuxedo briskly in the palm of your hand to bring out its full aroma. Then smell it deep—its delicious, pure fragrance will convince you. Try this test with any other tobacco and we will let Tuxedo stand or fall on your judgment— “Your Nose Knows”’ comicbooks.com