Life, 1917-06-14 · page 3 of 38
Life — June 14, 1917 — page 3: what you’re looking at
What you’re looking at
This is primarily a **United States Tires advertisement**, not political satire. The page uses an anatomical metaphor to market tires. The illustration shows a muscular male figure examining a large tire, with text comparing muscle construction to tire construction. The ad argues that just as human muscles contain "sinews"—small fibers bundled together for strength—United States Tires are constructed from many layered cords that provide strength and durability. The advertisement specifically promotes the "Royal Cord" tire, claiming it represents the pinnacle of tire construction and offers "absolute maximum of strength" and flexibility. The anatomical comparison is a rhetorical device meant to make tire engineering seem natural and scientifically sound to consumers. This is product advertising rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pi are AAU au eat iM ia rE Every muscle of a man is made up of small strings —sinews, —not of one solid mass. The more sinewy or stringy the muscle, the stronger it is. It is a law of engineering that many small strings or strands made into a cable give the greatest possi- ble strength and flexibility. nd nature exemplifies that law in the muscles of every living being. That very law governs the construction of the ‘Royal Cord’ Tire. This tire is made up of many layers of many small, but very tough, cords; ii ZA Te The Sinows of ler e I i —the construction which Is exactly In 8 with the laws of nature as exemplified In the muscles of a man, ~and equally In accord with the best engineering practices In other lines of construction where great strength tr required, ‘There ts 90, question that this type of cord tlre construction gives the absolute maximum of strength T fives; a6 tne man with strong, sinewy touscles, the acet power ce. Is tong-mileage quality of the ‘Royo! Cord” Tire, Ind tl “Roy this velfcatme construction tives ex Aaity and elasticity supe: rlor to any other form of tire construction. The ‘Royal Cord’ Tire—which is one of the five types of United States Tires—has clearly proved that it is the monateh f all cord tives. United States Tires Are Good Tires. comicbooks.com