Life, 1917-06-07 · page 40 of 42
Life — June 7, 1917 — page 40: what you’re looking at
What you’re looking at
This page from *Life* magazine contains primarily **advertisements** rather than political satire or editorial cartoons. The ads promote: 1. **Gordon Seat Covers** — auto accessories emphasizing cleanliness and elegance for motor cars 2. **Clysmic** — a lithia-infused spring water marketed as a digestive aid for "acidosis conditions" 3. **Cascade Pure Whisky** — positioned as "mellow" and aged for quality The only cartoon is a small humorous sketch at bottom right titled "Highwayman's Wife," depicting a period bandit threatening to rob his wife before "my hank gits it" — a domestic joke about marital finances, unrelated to current events. The page reflects early 20th-century consumer culture: automobile ownership becoming common, patent medicines treating vague ailments (lithia salts), and prohibition-era whisky advertising. No specific political figures or events are referenced. This is primarily a **commercial publication page**, not political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Come! Ride On These Clean Cushions Sink right back and forget there's any dust. mud or grease in all the world. Certainly there is none here, and when your drive is over there will be none on your clothes—for these are bright, clean —the last word In Auto-elegance and motor-tog protection. Gordon Seat Covers make you proud of your motor cur, Give it “class,” dis- tinction—that air of indisideal elegance that accords so well with personal tastes and wishes. Gordon Seat Covers are easily put on, Do not bulge, wrinkle or wear slippery. You'll call them “great.” There are Gordon Covers for every American-made motor cor— cushions, seat-back, doors and top, al iored to fit” and tain to do so. See your accessory dealer about them soon. write us for a free booklet, printed in actual shades of brown, and grey, describing Gordon Covers in 26 distinctive fabrics and giv- ing the prices of seat covers for your motor car in any of these fabrics. Gordon Easy On Tire Covers are responsible for saving many costly tires. If your spare tires are protected by these strong, good looking covers your tire bill will grow beautifully less. Try it and see. THE J. P. GORDON COMPANY 444 NORTH FOURTH STREET COLUMBUS, OHIO HILE skill plays its part in.the illing, and care plays its part in ae selection and in purification, time plays a lone part in the aging of Cascade: Hence its wholesome mellowness. Original Bottling has Old Gold Label GEO. A. DICKEL & COMPANY, Distillers Nashville, Tenn., and Louisville, Ky. a.) Clysmic? Because it is a delicious spark ling spring water for the tabl also a corrective in all acidosi conditions of the system. 15 grains of Lithia Salts to the gallon. Sold everywhere in splits, Pints and quarts only. Don’ t accept ordinary waters. Insist on genuine There Joh And Gee land Highwayman’s Wife: sw, susteR, VLE Jest RELIEVE YE OF VER BANK-KOLL AFORE MY HANK GITS IT -M. comicbooks.com