Life, 1917-06-07 · page 35 of 42
Life — June 7, 1917 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The dominant content is a full-page advertisement for Thermoid Brake Lining, a commercial product. The ad emphasizes the responsibility and safety of brake linings used on Fifth Avenue buses in New York City, which carried 16 million passengers annually through dense traffic. It argues that Thermoid Brake Lining is superior because it enables smooth, reliable stops—critical for public safety with 44 passengers per bus plus pedestrians. The left column contains a list of French babies (continued from a previous page)—apparently children adopted or sponsored through Life magazine's charitable program. A photograph shows Louis Linare, baby 1056, and his sister. The page reflects early-20th-century American consumer confidence: a trust in branded products to solve modern urban safety problems, combined with sentimental charitable giving toward postwar French children.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
French Babies (Continued from poge 994) Students of George 1219. Jean Rousseau. Hen- Washington University, per Geo. N, ning, Washington, D. C. 1220. Yvonne Rousseau. Students of George Washington University, per Geo. N. Henning, Washington, D. C. 1286, André Roy. Roger Merrill, Boston, Mass. 1287. Suzanne Roy. Betty Merrill, Bos ton, Mass. 5 1244, Laure Segret Glass,’ Wheeling, we. 1303. Andrée Serriére. J. F. Fy Point, Alexander West Mrs. 1282, mond Seyer. Mrs, Georgine Holmes Thomas, Boston, Mass. 1245. René Simplot. Mrs. Stephenson, Sacramento, Cal 1298. Charles Thomas. Stearns, Jr., Augusta, G 1299. Olivier Thomas. In Madge W, Stearns, Augusta, G: 1246. Angélina Thuez-Duchéne. a! 4fitus, Muscatine, Jowa. . 1283. Louis Troger. Several contributors, Edmond Verrouil. Aaron L. Sapiro, ranciseo, Cal. 1284. Berthe Waro. Peggy and Polly McDiarmid, Cincinnati, Ohio. . Yvette Yoteau. Rufus T. Lacombe, ‘ork City. Marie’ Coste. ‘alley, Cal. 1241. Fernande man, Penns Grove, 1254. Louise Goua: Syracuse, No Ye 1255. Louise Gracient. Mr. and Mrs. Thomas R. Paxton, Princeton, Indiana, 1278. Pierre Grangé. Members of the University of lowa Faculty, Iowa City, lowa, 1276. Marie -Hauret. Members of the University of Iowa Faculty, Iowa City, Iowa. 1260. Henri Hecquet. G. E. J. Har- lan, lowa. . 1256. Agnés Heumetz. Helen H. Elleau, Newark, N. J., and Mrs. J. C. Fiske, Madi son, Wis. Marcelle Jamard. New York Cit; 1264. Henri Joan. Several contributors. 1239. Lucienne Jousselin. Stage Women’s War Retief by Mrs. Kathryn Tyndall Dryer, New York City. 1261, Catherine Lacampagne. Mrs. R. C. Rider, Cambridge Springs, Pa. tayz. André Lafteau, J. D. Ry Its Toledo, Ohio. . 1263. Liliane Lefebvre. From a_ collec: n taken up at a patriotic service held in Paul's Protestant Episcopal Church, Du th, Minn, ' Jean Le Guen. The children of the Second Church Sunday School, Boston, Mass. The Avon Club of El Dorado, Kansas. 1268. Raymonde Locoche. Eleanor, Bea: trice and Rosamond, Boston, Mass. Caroline George Russell memory of Mrs. G. The Thacher School, Fournier. Jobn Q. N, “G. Norwood C “ Anonymous,” Raymonde Lhote. LLL LL LL nm nnn bi The most responsible brake lining job in the world What was selected by experts to fill it and why— _ More responsibility is placed on the brake lining of the Fifth Avenue (New York) Busses than on the brake lining of any other vehicles in the world! They carried 16,000,000 persons in safety and comfort through the densest traffic in the world last year. Fully loaded, with 44 passengers, a driver and a conductor, these busses weigh eight tons. They stop at nearly every street corner. They make many thousand stops every day. These stops must be smooth and easy, without the suggestion ofa jar. And they are. Think what depends on the efficiency of the brake lining on these huge busses—the lives of 44.000 p every day; the lives of several million mo- and pedestrians who use the same streets. ‘What brake lining is selected for this great task —the most responsible brake lining job in the world? It is Thermoid Brake Lining. President Richard W. Meade of the Fifth Avenue Coach Company, which operates the Fifth Avenue Bi “The smooth and easy stopping which ic of our busses is brought about by the use of Thermoid Brake Lining.” Thermoid Brake Lining on Bus No.252 miles-of service. The Fifth Avenue Coach Company ‘We consider these results extremely satis- y."" This is typical of Thermoid service. Used by best cars and axles Some of the cars that use Thermoid Brake Lining are: ve 19.376 Superior Truck Empire, Union Track Denby Truck Falton Track Gersix Truck blic Track emer Truck Sayers & Scovill Columbia Track Bethlehem Truck Lexington. Howard Lippard- Stewart Track Service Truck Hadford Unit Kline Kar Patterson Pathfinder Atlas Track Denmo Truck Pawch & Lang erm ORAULCCORPRESS Sl SES | Some of the axles that use Thermoid Brake Lin- ing are: Timken-Detroit Columbia Russel Celfor Empire Hei Why experts select Thermoid Brake Lining ‘These car makersand their engineers select Ther- moid Brake Lining because they find by scientific tests that it gives consistently efficient SERVICE. They find it ient of friction” is ideal for brake lining. This means its entire construction is such that brakes equipped with Thermoid Brake Lining can- not grab or slip, no matter how thin Thermoid be- comes throughout long usage. Scientific construction of Thermoid Brake Lining The reason Thermoid Brake Lining has the ideal coefficient of friction, is impervious to moisture, and is durable, lies in its scientific construction. In its process of manufacture it has three exclusive features: 1. Ithasover40% more material, by actual weight, than any woven brake lining This means longer service—best service. Pera Grapnalized Thermoid Brake Lining is impregnated through+ out with Grapnal. This exclusive process mak impervious to gasoline, oil, water, dust. etc. 3. Itis hydraulic compressed Specify Thermoid ‘When you reline your brakes, specify the brake lining the experts specify—Thermoid Jobber ages and dealers will be glad to supply you. Remember, your life depends on the efficiency of your brakes, and the efficiency of your brakes de- pends on your brake lining. Be sure your brakes are lined with Thermoid Brake Lining. The c a little more—and well worth it. Our guarantee Thermoid will make good—or WE WILL. Itis positively guaranteed to out-wear and give better satisfaction than any other brake lining. Thermod Rubber Compang Factory and Main Offic: TRENTON, N. Jo Branches: NewYork = SanFrancisco Chi Indianapolis Detroit Loa Angeles Boston Philadelpbia London Makers of “‘Thermoid Tires’’ and “‘Thermoid Garden Hose” Cea eT LOUIS LINARE, BABY 1056, AND HIS SISTER comicbooks.com