Life, 1917-05-10 · page 4 of 46
Life — May 10, 1917 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising, not political satire**. It announces the final sale of the Encyclopaedia Britannica's "Handy Volume" issue, printed on genuine India paper. The advertisement emphasizes urgency—the last sets are nearly sold out and will be gone by May 26th. It explains that genuine India paper requires materials (flax from Belgium, Germany, Ireland, and Russian hemp) that are "absolutely unobtainable," making future printings impossible. The bulk of the page lists retailers across America where readers can purchase the encyclopedia. There is no political cartoon, caricature, or satirical commentary—just a straightforward (if somewhat dramatic) sales pitch leveraging scarcity and unavailable materials to drive immediate purchases.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The End of the sale of the new Encyclopaedia Britannica | H printed on genuine India paper Ss ere On May 26th (possibly earlier) the last remaining set of the ‘Handy Volume”’ Issue of the Encyclopedia Britannica, printedon genuine India paper, Will be sold. We have now so few sets left and these are going so fast, that there is no time to write for information. THEREFORE —In order that everyone may make sure, before ordering, that he will find the Encyclopaedia Britannica useful, we have arranged with merchants in 305 cities to show sets in each style of binding. Go TODAY to the store in your city, listed on this page or page opposite, and examine the volumes. Makecertain that the Britannica will prove useful and helpful to you and then ORDER AT ONCE. For each set that we can deliver we could sell ten if we could get them. BUT—twoessentials for making genu- ine India paper—flax from Belgium, Germany or Ireland and Russian hemp—are absolutely unobtainable. When the last set is sold you will not be able to buy a set at any price. If you cannot go to one of thece stores, use the “Reserve” Order Form on next page. simanoniae ee Connecticut Miinois—Continued INGHAM —Rook Dept. of Loreman, REPORT Chamberlin <VILLE—We 0. t MOMILE 1, Hammel Dey Goals Co.. 1.18 oo. Main St DECATUH “tion & Scrugss Dry Goods Horat St 4 y eet Ci MONTGOMERY —Moatgomery Fair niet Be . Lal Keone +16 Chicago St ‘Kee ‘osentern’s NE Solomon. 44 Main 3 Dl ca p PHOENIN Adams Pharmacy, In the NORWICH Poricoun Michell ta, tO eee & Sees & ‘Ada el slag. ATERBURY—Davis & Nye. 1) Bank VILLE — Lane's Book Store, Were State ai. Arkansas ware JOLIET—Joliet Rook & St Co. FORT SMITH-Arthur H. Morrow, 118 WILMINGTON-E. SR. Ratler & Soa, 728 N Chicago Stok & Statiooery Co. Garrison Ave. 1 Market St KANKAK LITTLE ROCK—Allsopp & Chapple, Sit. District of Columbia MOLINE. ‘3 Mato Nt , catitersa WASHINGTON ’S. Kano Sons & Co. ROCK FOR OARUASD Reo ; ur eae ROCK ISLAND—The Stationery Shoo. AKLAND-Kaho's, Broadway 16th—San Florida is Ist St rablo JACKSONVILLE The vB. Dr C LOS RNGELES-A. Hamburger & Sona, TACKSONVILLE-The H. & W. R. Drew SIRINGFIELD — Coe Brothers Book Tye. roadway, sty & HAI Sts Georgia SANDIEGO -Molrwasser, Ine. Broadway ATLANTA-Cole Took Co., &% Whitehall SAN FRANCISCO The White Touse: UG Asa HS White & Co. NDERSON- The Fair Department, Store Sitter. Grant Ave Sts, ‘onl Peary Furniture Co. FANSVILLE-The . SAN JOSE—Winch’ & Marshall, $9 8. SAVANNAH" Leopold ‘Adler. Dent” Store i Gbcmeeigiagh TON-Tredway ros, 516K. Main ti JRORA-M. C. Sawyer, Fox & Water NALOU IG The Banta Statlooey, COLORADO SPRINGS—Handy's Cre SOTON TW, Parent £2. ee “Nichowon Bit Bock Indi Coutinned SOUTH REND—The Merr & Herr Co., I W. Washingtoa Ave. TERRE HAUTE—A. Herz VINCENNES—Doesterberg & Kramer, 34 & Main Sts. lowa BURLINGTON—John Boesch Co. COUNCIL BLUPFS—Joe Smith & Co. PORTE. M. White, #06 Brady FORT DOD KEOKUK~—Agres & Chapman MARSHALLTOWN — McBride & Will Drug Co. corner Main & Center Sts OTTUMWA—Carks Drug Store, corner Main & Court Sts SIOUX CITY—Anderson Furnitur WATERLOO—Warwick’s Book Store, 208 £. ath St Kentucky COVINGTON—The John R. Coppin Co.. Madison & 7th Aves. LOUISVILLE—W. K. Stewart Co,, Ine. 43 8. Ath St OWENSBORO—Gant’s Book Store PADU Broadway Canal & Dauphine Sts Maine AUGUSTA~J. Frank Plerce Store BANGOR-F. C. Cunningham, 126 Main 3 LEWISTON—B. Peck Co. PORTLAND—Loring. Short & Harmon. a4 Congress Bt. Maryland BALTIMORE—The Norman Remington Co., 38 N. Charles Bt CUMBERLAND-White & Ankeney, 16 N. Centre St. Massachusetts ATTLEBORO Allen's Book & Stationery tore. 6 Park St BEVERLY —John H. Newell, 20-22 Catot 4 BOSTON-W. B. Clarke Co, 228 Tre mont St. BROCKTON—James Edgar Co. FALL RIVERSR. A. MeWbirr Co., 166 FITCHBURG The Morris Store, 15 Blo GLOUCESTER—Almy. Rigelow & Wasb- burn, Inc., Gloucester Store HAVERHILL—Simmons & Adams, 4 Merrimack HOLYOKE—The. Fitzgerald Book & Art Co., 19 High St LOWELL—G. C. Prince & Son, Inc., 1068 ‘Merrimack St LYNN—The RS. Raver Co, 3 & 3% ‘Central Square NEW BEDFORD-Tho Star Store NEWBURYPORT — The Ron Marche, Pleasant St. AMS—The Boston Store SORTHAMPTON-A_ McCallum & Co. Cooney, Jr, Miller Ne. SOMERVILLE-—G ordon's Department Store, Union Square SPRINGFIELD-Meekins, Packard & Wheat, Inc. TAUNTON Peck-Leach Purnitare Co.. 3 Main St. WESTFIELD—Joseph F. Geehern, Main St WALTHAM-—Clifford 8. Cobb Co. WORCESTER—Deoholm & McKay Co. Michigan Swift's Rook Shop, 24 Maumee R. Hawley ITY—Wilton & Mack, 28 Center ATTLE CREEK—E. C. Fisher & Co.. WW Main St. West ETROIT John V. Sheehan & Co., 26% 22 Woodward Ave. FLINT-M. EF. Carlton & Co, 510 8 Saginaw St GRAND” RAPIDS—F, Higginn Co.. 138 JACKSON Tiyedman & Way, Maio & “Mechanic McDonald Drug Co., ind 13'S, Burdick SKEGON—Brucdage Dreg Co, 4 W. “Western Ave, _ comicbooks.com