Life, 1917-04-26 · page 73 of 84
Life — April 26, 1917 — page 73: what you’re looking at
What you’re looking at
This is a **mimeograph machine advertisement**, not a political cartoon. The image shows an office scene with people examining documents under a magnifying glass to demonstrate the mimeograph's copying accuracy. The ad promotes the mimeograph as a superior duplicating technology compared to earlier methods requiring "type and cuts" (letterpress printing). It emphasizes speed ("fifty hundred in an hour"), simplicity, and economy—appealing to businesses seeking efficient document reproduction. The "power glass" visual demonstration serves as proof of fidelity: the original and copy are "twins to the last dot." This was relevant advertising for early-20th-century offices before photocopiers existed. The A.B. Dick Company was a major mimeograph manufacturer of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Compare—under the lens! Let the power 3lass prove the absolute fidelity of mimeograph duplicating. You'll find original type- p yp written sheet and mimeographed copy are twins to the last dot! And the process is sur- passingly fast, simple, economical. You dictate a letter, rule a blank or draw a sketch—and have fifty right copies in a jiffy—fifty hundred in an hour! That's why the mimeograph is the most used duplicator in its field. Get acquainted with it—then compare with the methods that require type and cuts. Booklet“ W” supgests forty mighty interest- ing, ways to cut expense, make more sales, and speed up collections. Get it—today! A. B. Dick Company, Chicajo—and New York. comicbooks.com