Life, 1917-04-26 · page 34 of 84
Life — April 26, 1917 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising** with minimal satirical content. The main cartoon appears at the bottom, showing children playing peek-a-boo with an infant, captioned "WE'RE FOOLIN' THE BABY. HE THINKS IT'S RAININ'."—a simple joke about infant perception. The page otherwise consists of brief humorous anecdotes and product advertisements typical of early 20th-century Life magazine. One story mocks a bride's failed baking ("wrong kind of sponges"), another depicts British soldiers' exhaustion from marching in World War I, and a third involves a street-car conductor and a reckless driver. The advertisements promote champagne, cigarettes, antiseptic mouthwash, and instructional books on etiquette. The Egyptian Deities cigarette ad uses orientalist imagery common to the era. **There is no significant political satire or caricature requiring historical context to understand.**
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
738 OUR FOOLISH CONTEM DEITIES | “The Utmost in Cigaveties th te Job som ani Plais End or Cork'Tp ey were a very tired battalion and | a very Cockney battalion, and when they Rople of culture, refinement and spoke to the members of the battalion ssi la who had met them their speech was rich ton uno aceon \P)| PREFER Deities Said a sympathizer of the other bat- any other ci ; Sak R ly y J : 2 talion: | “You look jolly tired, mate, "Ave yer 95¢ F bin far?” The spokesman of the weary ones an- & sen swered shortly and sweetly: | Anargypes RR 2) / 7 “Bin fer! Why, we've walked over | Me the Highest Grade Tarkish || “ AW TL : aig , . 2 | Makers of the Higl juris Va 08 \ nearly the ‘ole o° France, and wot we Egyptian Cigareties in the World AST ain't walked over we've got in our sand- a bags."—Tit-Bits —S— Sliced Oranges with a dash of AbLott’s Ritters are appetizing and health(ul. of bitters by mall, 23 cts. tn «tamps, C. W. AUbott & Co., Baltimore, Md. Tue young bride looked dejected as she set the mince pie before her husband. “[ intended to have some sponge cake, too. dear, but it has been a total failure.” “How was that?” hubby asked in a disappointed tone, for he was fond of sponge cake. = = =) - _ me the wrong kind of sponges.” : : —Stray Stories. ‘The driver of a small car speeded out 8 Books on Avoided Subjects a $8-: a s _ ‘What « Young Boy Ought to Know of a cro: e_stteet and struck the soba gy polity “ly arg car squarely amidships. The street-car bs ‘What » Yous H .d Ought to Keew conductor got off to investigate and col- ‘What « Man of 45 Ought to Keow lect evidence for his official report. 7 to Kaow L “What's the matter with you?” the d ‘What a Yous i Oh Kees conductor asked the driver, “don't you ; ‘What Woman of 45 Ovghto Kove know you can’t run under my car with 't Books, $1 cach, post foce. Table contents free Champagne yur ot Saat eve Vis Paling Coro ont GREAT BEAT SPRING WATER A wine of the 50 cents the case of 6 glass stoppered bottles Which Horse Nail Is Used? g : : Two Sorts of Wives It makes a lot of difference. Uren highest quality Kuicnen: There are two types of eCopt ga the bael wives. ing nai also get the one which Urbana Wine Company Bockey: Those who make him wear is tlest end exsieet to drive. |Not be Urbana, N. y. rubbers and those who make him wear best at a fair price. Insist upon The Capewell. It pays. ss evening clothes.—The Sun. L cnaito _— —smal] wounds and abrasions should be immediately protected against infection by the use of LISTERINE The Safe Antiseptic The Children: wey, Motner! Looc— WE'RE FOOLIN’ THE BABY, HE THINKS 17'S