Life, 1917-04-26 · page 3 of 84
Life — April 26, 1917 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising content** rather than political satire. The dominant feature is a Gargoyle Mobiloils advertisement promoting motor oil grades for different vehicle types, with an accompanying technical article about higher-speed engine lubrication demands. The only cartoon appears on the left: a satirical illustration labeled "Boy, This Car Goes Up Very Slowly," depicting a figure struggling to push an enormous spherical object (labeled "Heed") up an incline toward "Civilization." This appears to be **social commentary** on economic or social progress—likely referencing post-WWI struggles or inflation concerns—though the specific historical reference is unclear without additional context. The page also contains an unrelated article about literary property values and author compensation in the upper left.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The High Cost of Authors E learn from some letters recently sold at auction that Edgar Allan Poe thought himself decently remu- nerated by a payment of fifty cents per magazine page for some of his best- known work. At that rate “ The Mur- ders in the Rue Morgue” would have brought its author twenty-three dol- Jars. The fluctuations in market value of literary property are surprising. The late O. Henry began by selling stories for fifty dollars; a scant dozen years later the richest magazines in the country were offering him one thousand dollars for a single story. There is little doubt that authors are paid too much nowadays: money is debauching the craft. A really good plumber gives more satisfaction and happiness to the world than most pur- veyors of literary goulash, The plumber gets four dollars a day. Why should the author get more? We are in favor of abolishing authors alto- gether. There are too many books in the world already. Why not declare a five-year moratorium and give us a chance to catch up? * MW dear Blenkinsopp,’ observed t he Earl of Tartborough, as the two old cronies were walking down Regent Street, “ my large acquaintance with American affairs arises from the fact that it has long been a tradition in our family to lodge a standing order for Lire with the periodical vendor. “BOY, THIS CAR GOES UP VERY SLOWLY” Higher-speed engines have put your lubricating oil on its mettle NUMBER of cars are now equipped with engines capable of an engine speed of from 2000 to 2600 revolutions per minute— some over, To realize the meaning of this new demand on lubrication, we must know what 2600 r.p.m. means. Every second the magneto must furnish 21 indi- vidual sparks in each cylinder, 21 times per second the temperature, at time of ignition, reaches from 2000° to 3000° F. In an engine having, for instance, a bore of 334° and stroke of 4%", during each second each piston travels over a surface equal to about 27 square feet. If the combined heats of combustion and friction were permitted to continue unchecked, the cylinders would soon be a mass of molten metal. Destructive friction-heat must be prevented. The burden falls sharply on a thin film of lubricating oil— seldom over .003 of an inch thick. If the oil is of poor quality this thin film stands in great danger of breaking down. A prominent manufacturer of tractors recently made the following severe test— A tractor pulling 6500 pounds on drag was driven for 30 minutes through mud ten inches deep. With a supposedly good oil the water in the radiator reached boiling point in 17 minutes. On replacing this oil with the correct grade of Gar- goyle Mobiloils, the boiling point, under the same operating conditions, was not reached until 37 minutes passed by. This plainly indicates better lubrication and a marked re- duction of friction heat. Write for new s6-page booklet containing complete discus: yn of your lubrication problems, list of troubles with reme- dies and complete Charts of Recommendations for Automo- biles, Motorcycles, Tractors and Marine Engines. GARE Mobiloils A grade for each type of motor In buying Gargoyle Mobiloils from your dealer, it is salest to pur- chase in original packages. Look for the red Gargoyle on the con- not the grade specified for your car, kindly write our nearest branch, giving dealer's name and addres: VACUUM OIL COMPANY Rochester, N. Y., U. S. A. Specialists in the manufacture of high-grade lubricants for every class of machinery. Obtainable everywhere in the world. Domestic Branches: Chicago Minneapolis Philadelphia Pittsburgh Indianapolis Des Moines Kansas City, Kan. Correct Automobile Lubrication Explanation: —The toar grades of Gargoyle Mobiloits, for engine lubrication, purified to remove free care ton. are le Mobiloil “A” Gtrreyle Motited “Be Gargoyle Mobiloil " Gargoyle Mobiloil “Arctic” valde ‘Gargoyle Mobioit y 8 Oargosle Moblloll "Aretie,”* ete. The recommendations cover all models of beth pleas EMivitmtics >> E> >f>>i> > Epis op ie p> De > Fm 8 | Weer TF: Fe Fok f >i>>t> f>>>s [anne eF se gE Eieiie Fo! “¥: > é Fl poe >itinran> So>d>>tr>e >>% [Sam] a Ltitiee £ Fo. sFieoica> e>hioasars. S>h | Wom ts perm. f. kok boom 8 ASE: Tom >> > Fos aos ro Tori>e>s tape feo ae Tiel FEF Fer Fk 3: oF: FF: Fomek F oF ante Flos dio genet e is we EP RP RE ERE PSF Sates Minced Matera (0 Meine sega rot aan a0 pea! > paomrit dio: o> o>v>> s>o>emmsia>>: fi >>> » Sem Fi oFonkan, kha> of S>85R. ooodomoSSREE FS > FF Dorwerin fr>>irinririn’ >>. s>ivinrs. >. D> DArmrsiDrde>. 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