Life, 1917-04-19 · page 42 of 42
Life — April 19, 1917 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertisements interspersed with satirical content**. The top-left features Life magazine's own blotter ad with the headline "Out, Damned Spot!"—a Shakespeare reference (Lady Macbeth's obsession with bloodstains) applied humorously to ink stains, promoting Life's absorbent blotters. The right side advertises **The Hollenden, a Cleveland hotel**, emphasizing its refined clientele and service standards. The bottom-left promotes **Cascade Pure Whisky** via a poetic description evoking smoothness and quality. The bottom-right cartoon shows two men observing women, with the caption: "Ah! It looks as if those up-to-date Marvin girls were going to have themselves re-kalsomined." This is satirical commentary on women's fashion or cosmetic trends—"kalsomining" (applying whitewash/coating) is a metaphor for makeup application, mocking the "modern girl's" self-presentation as excessive or superficial. The page reflects early 20th-century attitudes toward women's cosmetics and fashion through humor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PAC NUY TONE HE character of the nationally famous Crystal Restaurant at The Hollenden is definitely indi- cated by the culture and refinement of its patrons. An_ unlimited menu with irre- proachable cuisine satisfies the wid- est range of taste. Linen, silver : : and china are invariably up to first 3 class hotel standards. “Ou D ed S | ed : — Tactful, intelligent personal serv- t, Damn pot: ice by an unusually high class of waiters, many of whom have been with The Hollenden for years, To accomplish this result there is noth b rounds out the enjoyment of your ing better than one of Lire’s blotters. meals. j European plan, with bath: A package of these remarkably absorbent h For One Person, $2 to $s and i . > compan ors 7 wo Persons, $3 to $0 and intellectually companionable blotters fat, THe, Persons: $3.40 $6 will be sent to any address on receipt of Ae Suites at various prices. a two-cent stamp. Lie \ et The Hollenden, 17 West 31st Street New York MOOTH as the tread of a forest creature —rich with the life and vigor of the finest grain—pure by thorough purifica- tion— mellow as moonlight— Cascade. Original Bottling Has Old Gold Labet Geo. A. DICKEL & Co. Distillers Nashville, Tenn., and Louisville, Ky CAS PURE WHISKY AH! IT LOOKS AS IF THOSE UP-TO-DATE MARVIN GIRLS WER! GOING TO HAVE THEMSELVES RE-KALSOMINED comicbooks.com