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Life, 1917-04-19 · page 40 of 42

Life — April 19, 1917 — page 40: what you’re looking at

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Life — April 19, 1917 — page 40: Life, 1917-04-19

What you’re looking at

This is not a cartoon but rather a **magazine advertisement and editorial announcement** from *Life* magazine's April 1912 issue. **Content:** Frank A. Munsey announces major changes to *Munsey's Magazine*, including expanded pages and elimination of low-value illustrations. The centerpiece is promotion of an upcoming serialized history of *The New York Sun* newspaper, beginning in May's issue. **Historical Context:** The piece celebrates 19th-century American journalism pioneers—Ben Day (founder of *The Sun*, 1833), James Gordon Bennett Sr. (*New York Herald*), A.S. Abell (*Baltimore Sun*), and Horace Greeley (*New York Tribune*). It positions Charles A. Dana as a genius editor who elevated *The Sun* to greatness. **Purpose:** This is essentially a subscription pitch, warning readers that demand for the May issue will be high and encouraging immediate orders through newsdealers to avoid missing the serialization's opening chapters. No satire is evident; this appears straightforward promotional material celebrating American newspaper history.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

An Announcement of Significance HITE next issue of Munsey’s Macazine will mark the beginning of a somewhat radical change in policy and method. It will cast olf from the moorings of conventional magazine- making, and set itself to work to produce and print the things that are interesting and useful without regard to their magazine flavor. The print capacity of Tne Munsey will be greatly enlarged by the additicn of a considerable number of pages, and by the elimination of illus- trations that serve too little purpose to justify giv- ing up to them the space they occupy. All the changes I have in mind that will go to make up a reinspirited, revitalized magazine cannot be put in force in the twinkling of an eye; but, starting with the May issue, we shall show some real improvement. As a leading feature of the rejuvenated maga- zine, we have the pleasure to announce, beginning in the May Munsey, the publication of a remark- able contribution, entitled THE STORY OF The se We might well call it “ The History of The Sun,” or “The Romance of The Sun,” or Condensed Biography of New York Journalis nee the Be- ginning of Small Things,” or “ The History of New York Journalism Covering Three-Quarters of a Century,” or “* A Look Backward at the High Lights and Big Wigs of New York in Antebellum Days.” It could appear under any one of thése titles, as it covers all of them in flashlight and snapshot in “The Story of The Sun.” The Sun was founded in 1833, and was the pioneer one-cent paper of the world that. stuck. All earlier efforts at one-cent journalism were of short life. Among those who failed where young Ben Day succeeded, was none other than the great Ilorace Greeley. But Ben Day, the young printer from New England, did much more than pioneer a new idea in journalism; he gave us a new jour- n. The Story of The Sun” shows Ben | panding from the boy printer—and he more than a boy when he founded The Sun—to the Sun keen journalist with whetted native wit and broad- ened vision. It tells of the struggles and final triumphs in journalism of three contemporaries of Ben Day who were destined to leave their foot- prints big on the sands of time. They were James Gordon Bennett, Sr., the founder of the New York Herald, A. S. Abell, the founder of the Baltimore Horace Greeley, the founder of the New bune. se three newspapers came after The Sun had pioneered the way. “The Story of The Sun” graphically pictures the simple beginning of Ben Day’s tiny newspaper of only four pages, scarcely bigger than so many pages of MuNsey’s Macazine. —a newspaper which was destined to become in prestige and power one of the three or four great- est in the world. As the story unfolds we reach the period of Mr. Dana’s administration, and it was the hand of Charles A. Dana that wrote genius all over the pages of The Sun, and sent it everywhere into the homes of culture and intellectuality. ON SALE APRIL 20—TEN CENTS A COPY This ‘Story of The Sun’’ begins in the May MUNSEY. There will probably be a sharp demand for the magazine. It is, therefore, advisable that you place your order for the May MUNSEY with your newsdealer now. Failing to do this, you may not get the opening chapters of ‘‘The Story of The Sun.’ FRANK A. MUNSEY rea: | l MA my from docu To I left and I To good dollar his m 1 hop To my Ww like After will I she w To falo, one t shine. name. Thi wills not.« pirate sities comicbooks.com