Life, 1917-04-19 · page 35 of 42
Life — April 19, 1917 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews**, not political satire. The political content is minimal. The only cartoon present is a **Herbert Tareyton Cigarettes advertisement** featuring a man in a top hat with the slogan "There's something about them you'll like—Twenty for a Quarter." This is straightforward product advertising with no satirical intent. The page's main content comprises book reviews of adventure and literary works by Gertrude S. Martin, W.H. Hudson, and Rupert Hughes, followed by large advertisements for **Virginia Hot Springs resort** and the Homestead Hotel, emphasizing their therapeutic waters and recreational facilities. The Herbert Tareyton ad's caricatured gentleman represents the aspirational, genteel consumer the cigarette brand marketed to—not a political figure or satirical target. This is a typical early-20th-century Life magazine page mixing literary criticism with advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Latest Books T isn't often that the spirit of adven- ture, plus the individual essence of non-fictional personal encounter with it, reaches us second hand through the pen of an interpretative reporter as undiluted and persuasive as it does in a volume called “Treasure” (Holt, $2.00), by Gertrude S. Martin. The author tells us that the man whose experiences in the tropical jungles of Dutch Guiana are re- corded in the book “lived story books and told them delectably, but hated a pen and refused to write them”; and that she caught this one more or less verbatim as he passed from one wilderness to an- other through intervening civilization. A more alluring mixture of strenuous gold digging, capable trouble handling, intel- lectual alertness and esthetic lotus cating would be hard to find. “T" ZASURE" makes a good half-way station between the ordinary crude exotics of fictional adventure and those exquisite triple extracts of the essence of romance that W. H. Hudson has pro- duced, and that some readers find difficult of approach because of their lack of ob- truded drama. A new reprint of one of Hudson's early volumes, “Idle Days in Patagonia” (Dutton, $1.50), has just ap- peared. Many years ago Hudson spent a while in a little settlement on the Rio Negro in the Patagonian wilds. He went to study birds, but was disabled by a wound, and drifted into idle desert-wan- dering and the self-communing induced by unforced yet unresisted contact with primitive nature; accounts of both of which are here set down in that pellucid English and with that almost perfect poise that mark his work. T is a different order of hidden ro- mance, and anything but poisedly presented, that Rupert Hughes offers in his book of short stories called “In a Little Town ” (Harper's, $1. Keokuk, lowa—there or thereabouts— the set- ting of the tales; and the similarity of the human drama, whether staged in a ter” of a huge city or the milieu all town, is their unifying theme, ill miss the dramatic elements “rural instances.” Mr. Hughes sees to that. He presents them to us No one of these Herbert Tarey ton London zy ton Bea Ta Pout ont London pies eee alk Tobacco Ca, SBWest 45° St Newtork, | =The temperature averages about 74° Seldom is there a hot day. No mosquitoes, humidity or damp- ness so Customary in summer resorts. A more ideal summer climate than at Bar Harbor, Newport or the White Mountains. Situated 2500 feet above sea level—never any extremes—Agreeable mornin ble sunsets, t no other skies, balmy noons, wonderful and incom more delightful spot for a vacation. dloudless Ic would be difficult to find a lace is there found such ideal conditions for rest, recreation and recuperation, No other resort offers so many advan- tages at such a reasonable price. The alley ai Hotel 00 brig! rooms, elegantly fu ly furnished ent cutine—Iocompara tive ball room — Perfe hice diguied andhomelie i Many Diversified Recreations—Two lendid, sporty golf courses. Seven ine clay tennis courts, Fascinating drives, teresting trails and bridle paths. 200 saddle and driving horses. Magnificent mountain scenery. The Famous Spout Bath for Gout, Rheumatism, Hives Tesebies and hot air treatments—N« reputation, Experienced and careful attendants. The Healing Water (Naturally Heated 106°) Baths given in water as it flows from springs. Waters not artificially heated, Hot Springs the only cure in the world where temperature prescribed for hot baths is that at which water actually emer- ges fromearth, At none of the celebrated places in Europe are the waters as charged by nature with their gases and health giving qualities. Nervous Sciatica, Nervous Prostration, Diseases, and old joine injuries Modern and complete bath equipment, Swedish Gymnasics massage jth Sprays Elect, M and otherbaths. Physicians of internationa Not a single case of Infantile Paralysis at Hot Springs during 1916 phic description The Homestead Book Alii MESTEAD HOTEL and its surroundings in natural colocs—graphically illustrates and describes the many charms of this ideal summer resort and fully dilates upon the thera- peutic values of the famous waters—We will gladly send copies upon request. H. ALBERT, Resident Manager, Hot Springs, Virginia Booking Ofices—Rits-Carlton Hotels—New York—Philadelphia as proudly and pointedly as an able mouser displays its latest catch to the family; and to make our realization doubly sure, he prods them with facetious remarks and then pounces on them with ironic comments. AST year John Taintor Foote pub- lished a race-horse story called “ The Look of Eagles” that delighted the hearts of many horse-lovers. His new volume of dog les, called “ Dumb-bell of Brookfield” (Appletons, $1.25), will ADVERTISING PHRASE "T BE MAPPY TILL HE GETS 17” ~~ Comicbooks.com