Life, 1917-04-12 · page 38 of 42
Life — April 12, 1917 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising and literary commentary** rather than political satire. The main content includes: **Book Reviews:** Discussions of recent publications on animal behavior and Jack London's essays, with literary criticism by J.B. Kerfoot. **Social Commentary:** An essay titled "We Must, At Least, Have Novelty" sarcastically suggests mobilizing society women to work in their homes instead of playing bridge, golf, or advocating for suffrage—a dig at wealthy women's leisure activities and women's rights activism. **Allegorical Essay:** "On the Level" uses extended metaphor comparing moral living to riding an invisible "level" vehicle, contrasting it with luxurious conveyances representing vice (Extravagance, Hypocrisy, Selfishness, etc.). **Advertisements:** Car seat covers, whisky, and rubber heels dominate the visual space. The page reflects 1910s-era attitudes toward women's roles and social reform, but contains no discernible political cartoon or unified satirical message—it's a mixed editorial and advertising compilation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Latest Books (Continued from page 644) of consciousness, based on laboratory observations of the reactions of mi nute organisms to the stimuli of light, heat, electricity and other environmental forces, and now in process of being elaborated into a so-called “ behavioris- tic” philosophy. Readers who care to keep in touch with the filaments of mod- ern thought will find Professor S. J. Holmes’ “ Studies in Animal Behavior ” (Badger, $2.50)—a collection of fourteen essays dealing with various phases of this subject—an unusually intelligible example of scientific presentation. COL CTION of miscellaneous writings by Jack London has just been published under the title of the first of them—a badly discredited ante- bellum prophecy of the non-recurrence of war based on a review of human bel- ligerency called “The Human Drift” (Macmillan, $1.25). Other papers give sufficiently graphic accounts of some of the author's adventures in youth in San Francisco, and in later life on the high seas. One is a curtain-raiser play. In large cities no one knows. what becomes of the minor effects of deceased house- holders, In the country the executors hold vendues and all the countryside gathers to inspect the accumulations in the dead man’s garret and cellar. It is a pity that literary executors can't fol- low the city method. J. B. Kerfoot. We Must, At Least, Have Novelty THe suggestion has been made that next summer men be mobilized for work on the farms. Not a bad idea this, and it may open the way to other and more important reforms. - Why not, for example, mobilize the society women for work in their homes? This might lead to something worth while. Getting certain women to work in’ their own homes, instead of playing bridge or golf, writing papers on minimum wage laws or shouting for suffrage, would at least be a novelty. And after all, isn't novelty more im- portant to us, as a nation, than any- thing else? On the Level RE you on the level? Is your wife on the level? Are your children on the level? Of course, you cannot answer these important questions until you know what the level is. What, then, is the level? The level is a sort of invisible jitney- truck for the conveyance of souls. Only the really good souls ride on the level. The others prefer to ride cozily in the limousines of Extravagance, the landaulets of Hypocrisy, the sedans of Selfishness, the touring cars of Idle- ness, the coupés of Graft, the cabriolets of Vanity, the roadsters of Dissi tion, the runabouts of Gossip or the racers of Immorality. The level is hard, comfortless and exposed to the biting winds of Ridicule. Few souls can endure riding on it for any length of time. Some souls jump off and try riding on the luxurious vehicles men- tioned above. Sometimes there is a breakdown, and the truant souls are only too glad to get back on the level. Often, too, they ride to their ruin, and never have a chance to get back on The heel that provides protection, comfort and long wear, but has no holes to track mud and dirt—Ask for the heel with the Red Plug. Ottainable in all sizes—Back, white er tan. Sk. attached—all Dealers, 2 Packs Playing Cards Zing" Peieot Sie iba sa : > Seat Cover Prices Greatly Reduced Globe Seat Covers cost materially less than most other makes. Now add distinction, smartness and comfort to your car and save the upholstering. Overland Seat Covers Now Only $18 —Buicks $18; Hudsons $20; Chalmers $20; Chan- dle $20—a few examples of Globe low prices, et prices and give you the| SeaiCoversare guaranteed okt peel. Beauty—Luxury— wre The claghes eqns st ) ited, ‘Write for Samples Sead oat, model and yeat of ea for 15 fabrcn, ut low pees aad hee Seat Cove Boks We wick Seat Coven pproval-—you pay oaly i etinbed. “GLOBE, SEAT COVER COMPANY 143 Hlamiton Avenue, Racine, Wi Worul s Largest Exciustoe Seat DEALERS! Sead for attractive prepeatilon There is no other whis- ¥ ky quite so good as this oldtime the level, There is a great class of people who have never been on the level, and never will be, but most folks have tried it for a short time, anyhow. The level has these advantages soul can ride on it without having to pay an awful reckoning for the ride. The level is never involved in smash- ups, for it has the Straight Road all to itself. The level is neither slow- going nor easy-going, but it never jumps over a precipice into destruction Best of all, the level never breaks down. It is perfectly reliable. Edmund J. Kiefer. bring You'l straic | mous | comicbooks.com