Life — April 12, 1917 — page 36: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“PERE The «Egg Relig C : a n You Na me "Twas Jack the shrewd an’ Mike the tall ‘correspondence. phono. adding machine.” You give, them M ne Addressograph®—“Dicta- phone’ jecause you know that satis- faction lies in names with records for performance. Wet guch names are fo theis respective felds, v0 FED! e. A business builder, first End foremoat it taves 9eu money mates you money ~aids your business growth. 'HE FEDERAL is a business builder because it meets the measure you ap- ply to it. “Will it pay?” “What does it give for what it costs?” “Will it fit my business needs?” Federal representatives expect these questions. They study your peculiar needs and answer you—in actual facts and figures given by other men in similar lines of business. With bashful Tim an’ Barney, That Easter morning came to call On little Dinah Carney. Sure, each was there with hat in hand, The lovely girl inviting To walk with him, ye understand. They nearly fell to fighting! Till Dinah says to them, “I beg The day ye'll not be spoiling! Tl hand ye each an Easter ege— They've been the hour a-boiling. “Ye'll roll yer eggs the best ye can; An’ by the selfsame token, I'll walk with that young gentleman That keeps his egg unbroken.” How any lass on every lad Can put her sweet comether! With all the wit an’ craft they had They rolled their eggs together. But Mike's went broke, an’ broke was Jack's, That thought himself so clever, While Barney’s egg had twenty cracks, But Tim’s was whole as ever. An’ so, ye mind, ‘twas bashful Tim That went to walk with Dinah, Because the egg she gave to him Was all of solid china! Arthur Guiterman. They show how FEDERALS cut down overhead by cutting haulage costs—how FEDERALS do more in a given time— work longer hours whenever emergency requires—never need a rest. Regular OBBIE, run over to the next-door They also show how FEDERALS widen your neighbor and take what eggs and delivery field. Thirty—forty—filty miles, or even butter you find in the refrigerator.” more, are easy distances for daily trips. | “But isn’t that stealing?” Ouiljing.toiwealaeait abipping’ ‘ereatails— “Certainly not. They are pacifists, customers some miles away are brought right to and expect it.” your door. All this is business-building. OUNG Lochinvar came out of Write for “FEDERAL Traffic News” —a business-building publication. the West; It covers very largely, actual haulage problems and their solution. There was mud on his boots and egg Federal Motor Truck Company, Detroit, Michigan A Mean Advantage “Tr would save us much-needed floor space and considerable money if more of our women customers would use the stairway when going up only one fligh said the department store manager. “I wish | knew of some way to make ‘em do it.” “Why not take the mirrors ont of the elevators and put ‘em on the stairs?” suggested the bright assistant. —Buffalo Express, on his vest, because he was a slouchy young man who never ordered Lire in advance from his newdealer. WHITING-ADAMS BRUSHES THE UNITED STATES NAVY Ordered from JOHN L. WHITING -J. J. ADAMS CO. Falng Varnish, Whitewash, Kalromine, Doster and Floor Brushes amounting to Bi, the White Squadron went ‘around th wid, Itreceived the best brushes a in the wor Rasy hepa than walt other offers. Appreciatin: ITING-ADAMS: rushes highly. the United tates Nav} dered same kinds of brushes large quantities every year for many “JOHN L. WHITING-J. J. ADAMS CO., Boston, U.S.A. Bm sisyatacterecsto ‘Whiting-Adams Brushes awarded Gold Medal and Oficial Bive f Ribbon, the Highest Awardat the Tanama-lacific Expositio: comicbooks.com