Life, 1917-04-12 · page 3 of 42
Life — April 12, 1917 — page 3: what you’re looking at
What you’re looking at
This page is **primarily a product advertisement**, not satire or political commentary. It promotes Resinol Soap, a real early-20th-century brand. The ad features a woman at what appears to be a vanity mirror, with the headline "The girl with a clear skin wins!" The copy emphasizes that clear, healthy skin attracts social success, and claims Resinol Soap can cure complexion problems through gentle cleansing and its medicinal properties. **The "satire" is implicit**: the ad reflects period attitudes that a woman's social worth depends on appearance and skin quality. For modern readers, this reveals dated gender norms and beauty standards—the assumption that romantic/social success hinges on female physical appearance. No specific political figures or events are referenced. This is straightforward vintage advertising reflecting period values.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
She lear shin wins! Many an otherwise attractive girl finds herself unpopular irl with a because of a poor complexion. If your skin is not fresh, smooth and healthy, or has suffered from an unwise use of cosmetics, see if you can not clear it by using Resinol Soap. Resinol Soap is not only unusually cleansing and softening, but it helps nature to give the skin that beauty of perfect health which it is impossible to imitate. Tendency to pimples is lessened, redness and roughness disappear, and usually in a very short time the complexion becomes clear and velvety. The extreme purity of Resinol Soap, its freedom from harsh alkali, and the soothing, healing Resinol medication which it contains, adapt it especially to the care of the hair and of a baby's easily-irritated skin If the complexion is in really bad cond: tion, a little Resinol Ointment should at first be used to help Resinol Soap restore its health and 1 . Resinol Soap is sold hy all druggists and dealers in toilet goods. For a free sample cake, write to Dept. 10-C, Resinol, Baltimore, Md. You will like the free lather of Resinol Soap in the bath Ccomicbooksterey it)