Life, 1917-04-05 · page 63 of 70
Life — April 5, 1917 — page 63: what you’re looking at
What you’re looking at
This page contains mixed advertising and satirical content from an early 20th-century Life magazine. **"The Lyric Baedecker: Kalamazoo"** is a humorous poem by Arthur Guiterman celebrating the Michigan city. It mocks the town's unglamorous origins (founder named Bronson) and its mundane products (corsets, celery, paper), while affectionately praising its "sonorous name" through repetition. The joke plays on how American cities with Native American names seem inherently more poetic than their actual commercial realities. **"Device Wanted Instanter"** is sharp wartime satire (likely WWI-era). It mock-advertises for a method to keep men simultaneously in factories *and* fighting trenches—exposing the contradiction between military and industrial production demands. The satirist argues nations waste resources switching between war and peacetime economies, sarcastically suggesting a "doctrine of dual personality" could solve this. The absurdist premise critiques militaristic inefficiency. The remaining content consists of period product advertisements (Ivory Py-ra-lin toiletries, Milkweed Cream, Moore Push-Pins).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
: GY The Lyric Baedeker oe Kalamazoo ER founder's name was Bronson, See oe Charmantes for the Gentlewoman Instead of Jenkins, Johnson, ~ ers at e aBoe IVORY PY-RA-LIN Bot when her realm expanded b-3 ‘And trumpet-sounding Fame 9 Repeatedly) demanded A more sonorous name, They christened her anew Kalamazoo, Kalamazoo! Her glory ever grew, Kalamazoo. Her streets are lined with maples And oaks with bushy heads. Among lier leading staples Are corsets, mint and sleds. Her paper, plain or coated, Is classed as superfine, Her celery is noted Wherever people dine. Four railways hurry through Kalamazoo, Kalamazoo; She has a college, too, Kalamazoo. Though Kennebunk, Kiona, Kankakee And Kokomo, Katonah, Kewance, Kissimmee the would-be witty 1 cadences in “ K,” No other comic city Can lure my heart away. In spite of Baraboo, Kalamazoo, Kalamazoo, 1 still am true to you, Kalamazoo! Arthur Guiterman, HE dressing table adorned with articles de toilette of Ivory Py-ra-lin a io charms the soul attuned to beauty and inspires mistress and maid to LOE- TROTTER: course, you went sti i op the Nile? artistic achievement. ure: By Jove, yes!’ What a What mellow richness of tone is here—what exquisite graining of finest n the summit !—Tit-Bits, ivory—converted by skillful craft into beautiful things to delight milady's most dainty fancy. S And what a_wealth of variety! The better shops show a wondrous n im | >, assortment. Our Ivory Py-ra-lin brochure illustrates exclusive pieces and designs not usually obtainable. Milkweed Creain Uf THE ARLINGTON COMPANY Preserves Cood ut 6s in Comiplesionty , 725 Broadway, New York cover cost of Improves Bad packing and mailing, Complex: fage containing ions A SAT 's Face Powder and n_-novel purse packets, ieweed Cream, Zodenta Tooth and Perfume in Guest : Room sizes, Address Device Wanted Instanter FREDERICK FP. INGRAM CO. c G . ry : Fitablished 1885 "ANTED—New Device. Will gladly pay enormous sum for a practical scheme 38 Tenth Pid aeeeldy Sdery URA. by which men can be kept in the factories and in the trenches at the same time. == The chief difficulty with all nations having militaristic aspirations is that when Thousands » Have Thanked Us men are fighting they are not working, and when they are working they are not fighti Moore Push-Pins Thus as military glory increases, materialistic glory decreases, and vice versa. : dainty glass heads and needie points, and Moore Push- efficiency requires that the arts of construction and destruction should go along hand in fre easier and better than pails or tack zi i a oe ‘ . ‘i f Pictures and wall decorations. May! we hand, so that a nation may engage in war at will without interfering with the arts of Push-Plon. Sie ta 2008) 100 pits, peace. Anyone having an idea of how the doctrine of dual personality may be applied ore Piiati-iens Hance: é sizes paper to the solution of this problem, or an idea of any other nature, please write at once. 2 Fie. Address War Lord, General Delivery. . Dept. Stores. of by mail. Dept.32, i’hiladelphia,Pa, comichooks,