Life, 1917-04-05 · page 5 of 70
Life — April 5, 1917 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content is a Beeman's Chewing Gum advertisement claiming the product cures insomnia caused by indigestion, endorsed by "Doctor E.L. Beeman." The left side contains two smaller ads: one for Old Overholt Rye whiskey (humor in the post-game drinking reference) and one for Bacardi cocktails. Above the main ad is a brief piece titled "Little Speeches for Great Moments"—a satirical vignette about an ordinary man hit by a car on Fifth Avenue, now famous and grateful. This is light social commentary on American celebrity culture, suggesting people achieve fame through misfortune. The "Good Will" essay below discusses biblical peace concepts, unrelated to the advertisements above.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Little Speeches for Great Moments (On Being Killed on Fifth Avenue) (DEPENDING Chauffeur, Assembled Traffic-Policemen and Fellow Citi- zens: It is with great pleasure that I lie here before you, a victim of that which appears to be an accident, but which is, I feel sure, a thoughtful kindness of the gods. I, an ordinary man, who had never dreamed of fame, have been run over by a car costing not less than six thousand dollars, on the wealthiest in the world! k of it! Is it not beautiful? cars ago I might have crossed me avenue in comparative safety. it never have been run over at all! But now my name shall be in the papers, perhaps in glorious juxta- ion to a safety-razor or corset ad- My wife will be proud My childven, will be better INSOMNIA DUE TO INDIGESTION children for knowing that their parent “6 é ‘ ‘ was run over by a high-priced, foreign- When indigestion or dyspepsia are the made and thoroughly fashionable car. : : ° My only regret is that there were not cause of insomnia, one of the most satis- two men on the box. I thank you. | factory methods of securing relief is to D.B. F . chew a piece of Beeman’s Pepsin Gum—a chewing gum made from a scientific for- mula of my own. If you suffer at all from insomnia, al- ways have a piece of my gum within easy reach, for many times it may turn a sleep- less night into one of restful slumber. PCR Bimaw Doctor E. E. Beeman After the Game— Old Overholt Rye “Same for 107 Years’” Bsndes vdehehte 4 AMERICAN CHICLE COMPANY varying in purity and quality. Aged in the wood, bottled in bond. A. Overholt & Co. Good Will ¢ HE King James Version quotes the herald angels as proclaiming: “ Peace on earth, good will to men!” But the original Greek justifies no such sentiment. The orig- inal Greek says, very plainly: “ Peace on earth to men of good will!” Possibly the angels meant not so much to register a promise as to call attention to a fact. At any rate, it is a fact that peace is to men of good will. Men of good will one toward another never fight unless it should be for the gate receipts. If men of good will MAKES THE PERFECT were running thi: gs there would neither be wars nor rumors of war. . COCKTAIL, HIGHBALL OR RICKEY. So that good will is demonstrably worth having. It might even be taught with profit Felder containing recipes of famous Bacardl drinks in the. public schools. ‘mailed on request 2S. DEJONGH. ‘ater Street. New York comichoo!