Life — April 5, 1917 — page 16: what you’re looking at

What you’re looking at

This is a **liquor advertisement**, not political satire. The page showcases two whiskey brands—Strathdon (a Scottish blended whisky from Aberdeen) and Green River (a straight whiskey from Kentucky)—positioned as quality alternatives for different consumer preferences. The headline "Whichever You Prefer Quality Is The Main Consideration" frames both products as premium options, emphasizing that regardless of which brand a drinker selects, quality remains paramount. The advertisement displays the bottles, glasses with ice, and detailed labeling to appeal to consumers' sense of sophistication and choice. This appears in *Life* magazine's advertising section and reflects early-to-mid 20th century liquor marketing before Prohibition (or possibly after its repeal). The ad assumes readers can freely purchase alcohol and positions whiskey consumption as a matter of refined taste rather than necessity.