Life — March 22, 1917 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is **primarily advertising** for Ajax Tires, occupying the left two-thirds. The ad emphasizes Ajax's "registered" tire guarantee of 5,000 miles—a competitive selling point—and claims superior manufacturing standards and economy compared to competitors. The right side contains **"An Alphabet of Nicknames,"** a humorous quiz asking readers to identify historical and literary figures by their epithets ("Alexander the Coppersmith," "Dizzy," "The Good Grey Poet," etc.). This appears to be a regular Life magazine feature testing readers' knowledge of famous people's nicknames and alternate titles. The small cartoon at bottom right shows a coal truck, with a caption about forgetting to order coal—a relatable domestic joke for the era.