Life, 1917-03-15 · page 6 of 42
Life — March 15, 1917 — page 6: what you’re looking at
What you’re looking at
This page is **primarily advertising, not satire or political commentary**. It's a full-page advertisement for the White Company's "White Sixteen-Valve" automobile, published in *Life* magazine. The image shows a side-profile illustration of an open-air touring car from the early 20th century. The accompanying text emphasizes the vehicle's technical innovation: a sixteen-valve four-cylinder engine that supposedly achieved high power while maintaining engine simplicity. The advertisement highlights the car's "flexibility at low speed" and "full power at high engine speed." There is no cartoon, caricature, or satirical commentary present. This is straightforward automotive marketing aimed at *Life*'s affluent readership during the automobile boom era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Sistecn valve HE SIXTEEN-VALVE FOUR has the unique distinction of being the most far-reaching improvement in engine design in recent years and still the most conservative. There has been no departure from the basic simplicity of the four-cylinder motor. High power and utmost flexibility have been attained by the most direct means—increasing valve capacity without the roundabout method of multiplying cylinders to secure the same end. By having two sets of intake and exhaust valves in each of the four cylinders a full flow of explosive gas is secured at any engine speed, thus maintaining full power at high engine speed and a degree of flexibility at low speed unobtainable in any other type of motor. THE WHITE COMPANY CLEVELAND Se comicbooks.com