Life, 1917-03-15 · page 39 of 42
Life — March 15, 1917 — page 39: what you’re looking at
What you’re looking at
This is primarily an **advertising page** with one satirical commentary section. The main satire is "Sacrilege Suggested," which mocks American temperance advocates. An American doctor in France has suggested making grape juice from French vineyards instead of wine. The article sarcastically defends French wine culture, arguing that cheap natural claret is "the greatest temperance drink in the world" and questioning why Americans would want to convert the French to grape juice production. The joke targets Prohibition-era American moralism and the absurdity of exporting temperance ideology to a wine-producing nation with a different cultural tradition. The rest of the page contains period advertisements: The Hollenden hotel (Cleveland), Stall's Books, Cortez Cigars, and a Standard Oil Company "Nujol" laxative ad featuring an elderly woman—reflecting common early 20th-century marketing that treated digestive health as a major consumer concern.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Our Guest t At the Hollenden, you immedi- ately sense the congeniality and rs warmth of the “home” atmos- phere, so rarely found in a hotel. Whether being served in any of our three nationally famed res- taurants, or enjoying the quiet of a comfortable and tastefully ar- ranged room, your feelings are more those of a favored: guest in a private home, than of a patron of a hotel. European Plan, with bath: For one person, $2 to $5 For two persons, $3 to $6 With twin beds, $4 to $6 Suites at various prices. The Hollenden, Cleveland Dy ve, alts = Sacrilege Suggested D* BUTTNER, assistant surgeon of the New York French Hospital in France, reports by letter to the : Springfield Republican that “there are ° in France enormous extents of land one covered with full-grown vines”; that “the price of good, sweet grapes for wine making is very low,” and that there is an astonishing opportunity his there to make grape juice! Shade of Bacchus! Why grape juice? sia Why not wine as heretofore? axe Cheap red wine as drunk in France is the greatest temperance drink in the world, Fortified with alcobol distilled from cheap sugar it does mischief, but natural French claret, when it is cheap, is almost a solution of the drink prob- lem. What is the matter with the French? They're all right! Was it grape juice that made them good? They never had any. They may make grape juice for ex- 5 Books, 31 each, post free. Table contents free. Je Pablishing Co, Pasi pt Be to A FOR , MEN OF BRAINS IGARS “MADE AT KEY WEST— port if there is a market for it or a profit in it, but nothing one knows about the French encourages the idea that they will ever themselves become large consumers of Old Doctor Bryan’s favorite remedy. N the 947th page of the Telephone Directory will be found the name and address of a wise, sensible and prudent citizen who evidenced those qualities by giving his newsdealer a * standing order for his weekly copy of Lire. GROWING OLD GRACEFULLY The key to health in old age is the prevention of bowel disorder. Constipation, which becomes more and more chronic with advane- ing years, frequently makes the burden of old age seem heavy indeed. Yet in most cases constipation can be entirely prevented by a little care in the matter of diet an‘ by supplying in Nujol an efficient substi- tate for the mucus which exhausted nature no longer provides. Nujol is not a bowel stimulant, Tt acts as an internal lubricant, softening the contents of the intestines and so promoting normal evacuations, Your druggist has Nujol. Avoid substitutes, Nujol ix sold only in pint bottles bearing the Nujol trademark. STANDARD OIL COMPANY (New Jersey) Bayonne New Jersey THE USE OF BRAINS Send for booklet, “THE RATIONAL TREATMENT OF CONSTIPATION,” Write your name and address plainly below, City. Dept. 15 comicbooks.com