Life, 1917-03-08 · page 38 of 42
Life — March 8, 1917 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising for a miniature edition of Life magazine** (Number Four), not political satire. The top contains **two unrelated cartoon jokes**: one depicting anthropomorphic farmyard animals (a rooster named "Mr. Leghorn" flirting with a hen), and another showing a drunk man mistaking his neighbor's apartment for his own—both standard humor of the era. The main content is a **promotional pitch** explaining that this condensed version of Life reproduces the magazine's best content in miniature form, appealing to readers of all sizes. The copy uses light humor ("great not only to little men, but to big men"). At bottom, "Life As It Is Filmed" shows various life scenes, promoting the magazine's comprehensive coverage. **No significant political commentary or satire appears here**—this is straightforward early-20th-century magazine marketing using period-appropriate cartoon humor and accessible language to drive subscriptions via mail.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Are you fond of rice, Miss Hen?” “Oh, Mr. Leghorn! Te-he, this is so sudden!” We Give It Away The Miniature Edition of Life Number Four onus (tho has mistaken his neighbor's aparte ment for his own) Sh! Not (hic) nuzzer word, eee Sate noes my dear! We'll talk thish over in the morning. As it seems when you are just learning Now Ready Long experience has demonstrated to us that this little Lire is great not only to little men, but to big men, medium men and all women and children. It is of course beautifully printed in colors, and in all respects is an exact reproduction in miniature of the larger Lirr. It contains the best things that have appeared in Lire for a number of years. Do you want a copy? Send us your address and name and a perfectly good, uncancelled U. S. two-cent stamp, and you will receive it by return mail. Lire, 17 West 31st Street, New York. Life As It Is Filmed comicbooks.com