Life, 1917-03-08 · page 34 of 42
Life — March 8, 1917 — page 34: what you’re looking at
What you’re looking at
This page from *Life* magazine contains primarily **advertisements and humor pieces** rather than political satire. The main content includes: **"Our Foolish Contemporaries"** section: Brief humorous anecdotes, including one where a farmer's hired man falls asleep in a tree (the joke being the absurd explanation for how he got there). **Central cartoon**: Two gentlemen in formal dress examining Egyptian Deities cigarettes. The satire appears to mock the marketing practice of using exotic or culturally prestigious imagery (Egyptian imagery) to sell cigarettes—implying educated, refined people would "prefer" these cigarettes based on cultural associations rather than actual product quality. **"As to Pirates"** quote: A cynical joke equating pirate maritime business practices with those of legitimate great nations—commentary on imperialism and economic exploitation. The remainder is mostly **product advertising** (canoes, indigestion medicine, whiskey, cleaning fluid, golf resort)—typical of *Life*'s mixed editorial-commercial format. The page reflects early-20th-century consumer culture and advertising trends rather than specific political events.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
oo LISH CONTEMPO ARIES AGG a7 = a Columbia's Plea aiser, may I go out to sea?” jarling daughter. Paint your flag on the stern of your ship, But don’t go near the water.” —New York World. A Sherbet ts made tasty ai hefal by using Hitters. Sample o€ bitters by mail, 23.cts. in stamps. AbboU & Cou, Baltimore, Ma. “Tuat is my hired man asleep up there in the crotch of that oak tree,” said honest Farmer Hornbeak. “ You are en- titled to one guess as to whether he clumb up there to slumber or went to sleep on the ground on top of an acorn which grew up with hjm.” —Kansas City Star. The Pleasure of an Old down Cance iz aan “Old Town" te real Bl asa lt 1¢.00 Nabt, 2 atides or over the water so eosin ‘An “Old own Canoe” ta as ‘eed naa excan Tendy toanip. livery trom dealge or Retory: eg ie tD'FowN CANOE CO. 1633 Middle 8t., Old Town, Maine, U.S. A. — BELL-s -ANS Absolutely Removes Indigestion. One package proves it. 25c at all druggists. | EGYPTIAN DEITIES ee oREEE S eihes a other cis 25* Fhrargys Makers of the Ebghest Geode Terkish cand Eqyphan Cigarettes in the Weld As to Pirates “What's a pirate?” “A pirate is a man who tries to con- duct a small independent maritime busi- ness on the same lines that great nations occasionally pursue.” —Washington Star. i the spring a young man’s fancy should lightly turn to thoughts of love and also to the necessity of or- dering Lire in advance from his news- dealer, so that he would always be sure of a copy for the object of his affec- tions. The self-controlled mar can’t be stampeded. Moderation is the watchword of his life, in business, eating, drinking— everything. It is for him we make Wilson—a wonderfully mildandmellow Whiskey —That’s All! The Whiskey for which we invented the Non-Refillable Bottle FREE CLUB RECIPES—Free booklet of famous club recipes for [mixed drinks. Address Wilson, 13 E. 31st St, N.Y. That's All! 5 Albemarle Park ASHEVILLE, N. C. “In The Land of the Sky"|\tor Booklet. Make reservations. IN AMERICA - AN ENGLISH INN Famous the year round for ts Soth fern hospitality. Most delightiat ia late Winter an early Spring. Wee Bans THE MATTER, JACK. DISAP re comichdokecomi