Life, 1917-03-01 · page 39 of 42
Life — March 1, 1917 — page 39: what you’re looking at
What you’re looking at
This page combines commercial advertising with political-philosophical content. The **Fownes gloves advertisement** (top left) uses a simple pitch: quality gloves ensure success. The long text column labeled "The New Order" appears to be an excerpt from P. Kropotkin's "Memoirs of a Revolutionist," outlining anarchist-communist ideals: a decentralized society of equals organized through voluntary associations rather than government coercion. The lower section features a **Standard Oil Company advertisement** disguised as medical advice, discussing how physicians once "physicked" (bled or purged) patients. It pivots to promoting Nujol, a laxative lubricant, as modern medicine's safer alternative to harsh cathartics. The accompanying image shows what appears to be a doctor or healer with patients. **The satire**: Life juxtaposed radical political theory advocating dissolution of hierarchical structures alongside corporate advertising promoting commercial products as solutions—embodying the consumer capitalism such revolutionary thought opposed.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
dal Lag ad Ba If at first you dency toward uniformity and centraliza- tion will be discouraged. Moreover, this d 7 d society will not be crystallized into certain ont succee unchangeable forms, but will continually modify its aspect, because it will be a in getting glove style living, evolving organism; no need of . | government will be felt, because free and glove service; you agreement and federation take its place in all those functions which governments can either buy, buy consider as theirs at the preseat time, again,—or you can and because, the causes of conflict being F reduced in number, those conflicts which insist on a pair of may still arise cam be submitted to arbi- tration. Fownes, and be suc- Memoirs of a Revelation” by P po Hara, rt eit nod eimarncty, cavtne’t we cessful right away. : ’ ; avorite omen of choice. on that’s all you need to ely per wed 7e know about a GLOVE. 7 Ea re York — The New Order We saw that a new form of society is germinating in the civilized nations, and niust take the place of the old one; a so- ciety of equals, who will not be compelled to sell their hands and brains to those who choose to employ them in a haphaz- ard way, but who will be able to apply their knowledge and capacities to pro- duction in an organism so constructed as oe to combine all the efforts for procuring When Physician Meant the greatest sum possible of well-being 10—T);. 99 for all, while full, free scope will be left Physic Dispenser for every individual initiative. This so- IS Shakespeare's time if you were sick and went to a ciety will be composed of a multitude of doctor he did one of two things. He either bled you associations, federated for all the pur- or “physicked"* you. poses which require federation; trade Physicians no longer practice bleeding. And the leaders federations for production of all sorts— of the profession are equally opposed to the indiscrim- agricultural, industrial, intellectual, artis- inato uso of laxative sod cathartic drugs, In fact the é ” —_ habitual use of laxatives is now known to be one of the tic; communes for consumption, making most fruitful causes of constipation. provision for dwellings, gas works, sup- aa . : a ne Physiciai he highest standing prescribe Nujol be- federations of communes among them- and without forming a habit. It acts in effect as an in- selves, and federations of communes with ternak lubricant, preventing the bowel contents from trade organizations; and finally, wider hardening, andia this way facilitating normal movements. Sroups covering all the country, or sev- All druggists carry Nujol. Avoid substitutes. Write today for eral countries, composed of men who col- booklet, “The Rational Treatment of Constipation’ using cou- . °. n below. jaborate for the satisfaction of such eco- sa , intellectual, artistic, and moral STANDARD OIL COMPANY needs as are not limited to a given terri- (New Jersey) M1 these will combine directly, by Bayonne New Jersey ns of free agreements between them, tas the railway companies or the post- al departments of different countries co- operate now, without having a central railway or postal government—even though the former are actuated by mere- ly egotistic aims, and the latter belong to ditferent and often hostile states; or, as the meteorologists, the Alpine clubs, he lifeboat stations in Great Britain, the cyclists, the teachers, and so on, combine for all sorts of work in common, for in- tellectual pursuits, or simply for pleasure. re will be full freedom for the devel- {Send for booklet, “THE RATIONAL TREATMENT OF CONSTIPATION.” Write your name and address { rent of new forms of production, in- Dept. 15 j vention and organization; individual in- itiative will be encouraged, and the ten- . - a eo State comicbooks.com.