Life, 1917-02-22 · page 6 of 42
Life — February 22, 1917 — page 6: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page**—it's a **luxury automobile advertisement** for the Locomobile Company of America, published in *Life* magazine (page 294). The page features a photograph of a Locomobile limousine and marketing copy emphasizing the vehicle's exceptional design, craftsmanship, and quality. The advertisement positions the car as a work of art rather than mere transportation, comparing its creation to jewelry-making. The decorative border and refined typography reflect the upscale audience *Life* targeted. The price range ($4,700 to $9,700) indicates this was a luxury product during the early automobile era. This represents early 20th-century automotive advertising strategy: appealing to wealthy consumers through appeals to taste and exclusivity rather than practical features.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A LOCOMOBILE LIMOUSINE iven an exceptional design, selected gems, uncommonly apt crafts- men; and a bit of jewelry becomes more than mere adornment—a work of art. Unusual experience and facilities coupled with an ambition to make the best car in the world, created something more than a mere vehicle —the LocoMoBiLE. $4700 to $9700 The Locomosi.e Company of AMERICA MAKERS OF FINE MOTOR CARS comicbooks.com