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Life, 1917-02-15 · page 42 of 42

Life — February 15, 1917 — page 42: what you’re looking at

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Life — February 15, 1917 — page 42: Life, 1917-02-15

What you’re looking at

This page is primarily **advertising and promotional content** rather than political satire. It contains: 1. **Carmen Complexion Powder ad** (top left): A beauty advertisement emphasizing "soft, velvety skin" for women of "refinement and discrimination"—typical early 20th-century cosmetics marketing targeting affluent female consumers. 2. **"How to Read" book review** (left column): Literary criticism by Christopher Morley reviewing J.B. Kerfoot's book about reading as an active, creative mental process—positioning reading as intellectual work rather than passive consumption. 3. **Edwards Steel Buildings ad** (top right): Industrial/commercial advertisement for portable steel structures. 4. **Vogue magazine promotion** (center/right): The dominant content, advertising Vogue's Spring Fashion issues and subscription offer ($2 for 10 issues). Features an illustrated fashionable woman with an umbrella. The page reflects **1920s consumer culture**: targeted advertising to middle/upper-class women about fashion, beauty, and self-improvement. No political cartoons or satirical commentary appear here.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Beauty’s Tribute A coft, ‘Ivety skin with a tous Ks pink blending into a creamy. ivory receives the te paid to Beauty everywhere, CARMEN Complexion POWDER gives just this quality to the complexion, and its alluring fragrance makes it the choice of women of refinement and discrimination, White, Pink, Flesh, Cream—50c Everywhere STAFFORD-MILLER CO., ST. LOUIS, MO. “How to Read” HEN did you learn to read? Did you ever stop to think what happens when you read? To consider the amaz- ing alchemy of the mind that transforms pages of printed symbols into the very stuff and fibre of our minds? The psy- chology of reading is something so deli- cate, and yet something we take so for granted, that hardly anyone has ever thought of discussing it as it deserves. Mr. J. B. Kerfoot, who writes the con- cise and all-kernel judgments of books in Lire, has written a book, “ How to Read” (Houghton, Mifflin, $1.25), which every intelligent person will read with remarkable and growing delight. It is not one of the wishy-washy books that tell us what we ought to read; it tells us how we do read: how our minds work when we are reading; and it may be that some of us will find that we have never yet learned to read in any creative sense of the word. For that is Mr. Kerfoot'’s message: that reading is an active co- operation with the author: just as crea- tive and interpretative an exercise as playing a Beethoven sonata. The text of a book is no more than a scenario, which we have to dramatize and produce on the stage of our own mind, employing the ing stuff of our own brains as dramatic properties. As he sums it up, “reading is a form of living.” Mr. Kerfoot’s book is an admirable accomplishment. It is a closely knit and cunningly developed piece of exposition. It embodies the matured and full-flavored reflection of a man who has made books a passion. It enkindles a lively curiosity as to this magical mental chemistry that goes on inside us. And, best of all, it | sive gown. | afford. is in itself an adequate psychology and philosophy of living. Mr. Kerfoot could hardly be expected to review his own book, which must ex- plain and excuse an unfamiliar name at the foot of this paragraph. . Christopher Morley. % wo" the gods wish to destroy they first make mad,” but not half as mad as the man who fails to get Lire because he didn’t order it in advance. Erected easily and quickly. Taken down We just as readily and moved to any desired new location. jeathe: roof, fireproof, timeproof. sVondertully son Whatever, the nesd—sarade, ‘Boathouse, otis cgitage bare, Bee ncepiea, or factory, there's en Edwards Stecl Building for’ the purpose, “Write ‘ody for Geeriptive Ineratarg nad ioe. The Edwards Man’ vefacturing 1336-1388 Eggleston Avenue Cinctnnati, Ohio Before you spend a a single | penny nyof your spring dress allowance, before | you begin even vaguely to wonder if hats are to be large or small, if beige or grey will be the smarter for spring, if the slim or the barrel silhouette really will be the mode, consult the Vogue suggests that you Spring Patterns and New Materials Number of VOGUE In the next two months, during the very period in which Vogue's important Spring and Summer Fashion Numbers appear, you will be planning your entire Spring and Summer wardrobe and spending hundreds of dollars on the hats, suits, and gowns that you select. The gown you buy and never wear is the really expen- Gloves, boots, hats, that miss being exactly what you want are the ones that cost more than you can you that $2 Invested in Vogue a tiny fraction of your loss on @ single Ill-chosen hat or gown Will Save You $200 The Spring Patterns and New Materials Number of Vogue is now ready. If you mail the coupon and inclose $2, we will start your subscription with this issue and’ send you 9 additional numbers, making in all 10 issues of Vogue. 10 Issues of Vogue for $2 Spring Patterns and New Materials Mar. 1 Working models for one’s whole Spring and Summer wardrobe. Paris Openings Mar. 15 The complete story of the Paris Operiings establishing the mode. Spring Fashions Apr.1 The last word on Spring gowns, waists and accessories. Smart Fashions for Limited Incomes Apr. 15 First aid to fashionable women of not unlimited means. Brides and Summer Homes. May 1 A Journey “thro’ pleasures and palaces.” News for the bride. . Travel May 15 Places in our own country well worth a visit at least. Summer Fashions Junel The final showing of the Summer modes that will be. In the Country June 15 Society takes to sports and life in the open. Hot Weather Fashions The correct wardrobe for all outdoor sports. Hostess The newest ideas in mis July 1 July 15 jummer entertainments. I Lake TOE FAS SEE tee PETER J. CARLY, PRINTER Ask any reader of Vogue and she will tell The Vogue- gowned woman never follows | the fashion; she Icads it. INTRODUCTORY OFFER COUPON (2:15: Vogue, 443 Fourth Avenue, New York City Please send me, at your special introductory 1 of $2, the next 10 numbers of Vogue, beginnict with the Spring Patterns and New Materials Nv ber. 1 enclose my cheque (money order, oF as) for $2. (Canadian $2.75; foreign $3.7: Name Full Address. comicbooks.com