Life, 1917-02-15 · page 3 of 42
Life — February 15, 1917 — page 3: what you’re looking at
What you’re looking at
This is primarily a **straightforward advertisement**, not political satire. It promotes Republic Motor Trucks, manufactured in Alma, Michigan, emphasizing their cost-efficiency ("Cost Less—Do More"). The page features: - An eagle logo with stars (patriotic branding) - Five truck models listed with specifications and prices - An illustration of an early 1900s delivery truck carrying candy for "Loads of Sweetness Imperial Candy Co." - Marketing copy claiming 10,000 Republic trucks in service worldwide and 15 years of manufacturing experience - Information about dealers and service stations in 600+ cities There is **no political cartoon or satire present**. This is a vintage commercial advertisement typical of Life magazine's advertising content from the early automotive era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cost Less—Do More O matter what other transportation you are now using, Republic Trucks will do your work better, and at less expense. More than 10,000 Republics in service all over the world are demonstrating this. Built in the largest factory in the world exclusively devoted to truck manufacture. Backed by 15 years of truck building experience FIVE REPUBLIC SIZES Republic Dispatch Model 9, maximum capacity ets, top, side curtains, lass front, electri 1500 Ibs., furnished complete, express body wit ts With generator and storage battery and elec- panel body, $7 Syston’ Dreadnaught, $2675. lel 10, 1-ton, with stake or express body and 4-ton chassis, $: lodel “A,” 2-ton chassis, $1985; Model “T,” Dealers and Service Stations in over 600 Principal Cities. Dept. T for catalog of model ies. Write in which you are i : REPUBLIC MOTOR TRUCK COMPANY Incorporated interested ALMA, MICHIGAN comicbooks.com