Life, 1917-02-01 · page 36 of 40
Life — February 1, 1917 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content** rather than political satire. The main elements include: **"The Criticism Contest"** (top): A literary piece continuing from page 188, where the author playfully attacks *Life* magazine itself for its defining characteristic—speaking uncomfortable truths. The piece personifies *Life* as a mirror that "disparages our joys" and "paints our foibles," suggesting the magazine's satirical mission is to expose human vanities and follies to public scrutiny. This is essentially *Life* explaining its own purpose: honest social criticism. **Advertisements dominate the page**: Herbert Tareyton cigarettes, Moore Push-Pins, gasoline additives, Bell-Ans indigestion remedy, and interior decoration guides. **The decorative illustration** ("Would you do your dining room in lavender?") promotes *Country Life* magazine's interior design articles. The page reflects early 20th-century magazine culture, where satire coexisted with commercial advertising, and publications explicitly defined their editorial missions to readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ethie Herbert < Tareyton London Cigarettes LONDON f eicagerres!! Irpport agd Export Merbert Tareytog HERBERT pos | j Herbert Tareyton tonden Smoking Mixture 44 1b $0¢ Sample on request Falk Tobacco Co, $8 West 45% St.New York The Criticism Contest (Continued from page 188) fal of the spirit that moveth in man, when occasion inspires (as in his Ford peace editorials) he speaks memorably to all capable Americans. His patent in- felicity as Wilson advocate only proved his quality: Balaam, lacking heart, prophesied pithlessly. Your soul? Jacques, Touchstone, Au- tolycus, Friar Lawrence (not mentioning Polonius; with Hamlet's appraisal of Beauty’s mask, Prospero’s of the worth of dreams: all attuned to Kipling’s “Song of the Banjo.” Ashland, Ohio. S$ not so difficult, Lire, to catalog your virtues and your vices, to list your good qualities and your faults. But For Every Wall Decoration You will fod pleasure tn hanging Pictures, Draperies, etc, in every room, when you ute Moore Push-Pins with glass herds and avedie points, for sinailer arth Everywhere ‘or by mail . Philadelphia, Pa. ‘Get 253 More “GO” Out of Gasoline Cut off your [uel cost. The Oaygenerator makes | ‘potsible—the greatest dollar-saver ever offered. | Secures Gre of renning machine Shed. “Sead tor one today. Es make, model and year of car. BELL-ANS Absolutely Removes Indigestion. One package proves it. 25c at all druggists. what's the use? Rather let me select the lowest vice of all, the epitome of all your faults, and expose it to your lasting shame. A thing abhorrent and repulsive, to be despised and rejected of men, this is a fault, I fear me, which you will never correct; it is part and parcel of you; it is you! This it is: you speak TruTH! There you have it without quibble. With a diabolical sense of humor and a devilish disregard for the conventions, you parade the human frailties before the public gaze. You disparage our joys; you picture our vanities; you sketch our conceits; you paint our fancies and foibles; you laugh at our sorrows; you scorn our vic- tories; you vivisect and lacerate our quivering manikins, Truth, truth, truth, the terrible, bitter truth! We are life: you the mirror. We look, and there we are in all our dis- torted gyrations. We sometimes hate you, but always you fascinate us, and we Would you do your dining room in lavender? The Principles of Interior Decoration, by Frank Alvah Parsons, President of the New York School of Fine and Applied Arts, is the leading article in The New COUNTRY LIFE for February. Illustrated in color, this manual explains the theory of color harmony, and the other rules necessary to the successful decoration of interiors. All you need to know about interior dec- oration is incorporated in this article, and the principles are so clearly explained that persons of good taste will have no difficulty in applying them. A dozen other articles follow, each of especial inter- est to those who live in the country. THREE OF THE COMING MANUALS A cotor Guipe to — Fifty Cents a Copy GARDEN MAKING MARCH ‘THE NEW COUNTRY LIFE GARDEN CITY, N.Y. Five Dollars a Year GENTLEMEN: SEND ME THE NEXT THREE NUMBERS OF 5 “THE NEW COUNTRY LIFE” FRUITS FOR THE Thié SVew FOR WHICH I ENCLOSE $: HOME ORCHARD Pit Country Life -«. WHAT A DECORATOR WOULD DO FOR YOUR ADDRESS. .......42400: 00" SUMMER HOME Garden City, New York MAY comicbooks.com