Life, 1917-02-01 · page 2 of 40
Life — February 1, 1917 — page 2: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire** — it's a straightforward corporate advertisement for the New York Life Insurance Company, appearing in Life magazine in 1916. The content presents the company's annual financial statement, highlighting: - $263 million in new paid business - $138 million total income - Strong asset reserves of $866 million A notable section tracks "actual mortality" against "expected" death losses from 1912-1916, showing the company performed better than mortality tables predicted — even during World War I (note the parenthetical "12 mos. of war" for 1916). The "Significant Facts" section emphasizes improved efficiency: reduced mortality rates, reduced expenses, and increased interest earnings. This is corporate propaganda designed to reassure policyholders of the company's financial strength and competent management.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Fabled every Thursday. Anno Subscription Hatred othe Pout Otice at Mew York, N-Y..an Socead CaM Mane Pree Olan ane cones ves Come I I F E Danni as Gootal Cie tacos ot as revi Doe eees ants arses toe Poeceee pagina, ny NEW-YORK LIFE INSURANCE COMPANY 346 & 348 BROADWAY . . NEW YORK CITY TO THE POLICY-HOLDERS AND THE PUBLIC: A brief of the chief activities of this Company during 1916 runs as follows: New Paid Business . . . . . . . . . $263,048,300.00 Of this total $239,090,873 was secured in the United States. TotalIncome ........ . . . $138,559,395.79 Total Payments to Policy-holders . . . . $81,415,138.36 Of this total $19,551,361 was paid in dividends. Invested During the Year in Bonds and Mortgage Loans . . . . . . $70,717,602.17 To pay 5.26%. Added to Legal Reserves . . - . - 7 ee ee ee eee $24,676,393.00 Market Value of Assets, Dec. 31,1916 . . . . 2. 2 ee ee eee $866, 988,841.57 - Legal Liabilities 2. 2. 2 2 6 1 ee ee ee ee ee $728,226,426.34 Reserved for Dividends and Contingencies . . . . . «1 + + + + + ~© $138,762,415.23 Outstanding Insurance F ; $2,511,607,274.00 Represented: by 1,228,601 policies. The actual mortality of the Company expressed in the per cent. which it bears to the expected death losses according to the tables of mortality adopted by the State for valuation pur- poses through a period of years is as follows: 1912 Actual death losses 76% of the “ expected” 1913 Actual death losses 73% of the “ expected” 1914 Actual death losses 73% of the “ expected” (5 mos. of war) 1915 Actual death losses 73% of the “expected” (12 mos. of war) 1916 Actual death losses 717 of the “expected” (12 mos. of war) Significant Facts: Mortality Rate reduced; Expense Rate reduced; Interest Rate increased; New Business increased. The Seventy-Second Annual Statement of the Company will be filed at once with the Department of Commerce in Washington and with each State of the United States and each coun- try where we do business. A brief of that statement will be sent gratis to any person asking for it. DARWIN P. KINGSLEY, President comicbooks.com