Life, 1917-01-18 · page 31 of 40
Life — January 18, 1917 — page 31: what you’re looking at
What you’re looking at
This is primarily a **tobacco advertisement** for Tuxedo brand pipe and cigarette tobacco, not political satire. The top cartoon is an advertising device: it humorously depicts a man stretching his absurdly elongated nose across a room to detect the fragrance of "Mother's Perfume," with a child visible at a doorway. The joke plays on the advertising slogan "Your Nose Knows"—suggesting one's sense of smell is the ultimate judge of quality. The ad then pivots to selling Tuxedo tobacco by claiming the same principle applies: pure fragrance indicates superior product. It emphasizes Kentucky Burley leaves and invites consumers to perform a tactile test—rubbing tobacco in one's palm to release aroma—as proof of quality. The left sidebar contains decorative illustrations of a cherub/cupid figure, adding whimsy. There is **no political content**; this is straightforward early-20th-century consumer advertising exploiting the appeal of sensory experience and nostalgia ("old Kentucky").
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
: —_ " HOW do you know —————_ wee Jennie's at Mother's Perfiume? By the lavish fragrance that permeates the house. It makes you smile, How natural that love of fragrance—how irresistible the fra- grant things. It’s the pure fragrance of a tho: hly good tobacco that attracts you to it—that wins you—for pure fragrance is the surest guarantee of satisfaction. “Your nose knows.” Pure fragrance is the soul of Gin The Perfect Tobacco far Pipe and Cigarette Made of the most fragant leaves of the tobacco plant—the tender Burley leaves, ripened in the Blue Grass sunshine of old Kentucky, mellowed and carefully blended— Tuxedo has a fragrance all its own. os », {Your nose knows.” _~ | Tey This Test: Rubiif little Tuxedo briskly in the palm of your hand to, Bring/out its full aroma. Then smell it deep —its delicious, pure fragrance will convince you. Try this test with any other tobacco and we will let Tuxedo stand or fall on your judgment— “Your Nose Knows’’ Ke Iuarncag, lpeer@ comicbooks.com~